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      07-19-2018, 11:11 AM   #23
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Originally Posted by clbmw View Post
I'd like a laser that draws a box and tells everyone on the motorway that the gap in front of me is my braking space, not their squeeze in like a twat and cause me to slow down gap. If it could vaporise their car too then even better!
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      07-20-2018, 06:33 AM   #24
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Next snippet online:
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      07-23-2018, 02:03 AM   #25
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...and third teaser is online! :-)

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      07-23-2018, 02:46 AM   #26
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Originally Posted by ///M Houbi View Post
...and third teaser is online! :-)

This would be more interesting if I had any idea what they were even doing.
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      07-23-2018, 03:37 AM   #27
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That last vid, could just be the lighting, but looks like they've replaced the rear reflectors?
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      07-29-2018, 06:25 AM   #28
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      07-29-2018, 06:44 AM   #29
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Whew! My 80 balloon in 60s record is still safe!
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      07-29-2018, 01:45 PM   #30
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Performed with 437M wheels even if they swapped at the end for 788M.
It seems that even BMW is not convinced by its new wheels...
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      07-29-2018, 02:18 PM   #31
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Quote:
Originally Posted by ///M Houbi View Post
I feel like a balloon popping record is not the test an M car buyer cares about, but here we are.
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      07-30-2018, 01:17 AM   #32
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Who on earth in the marketing department gave the green light to this project?
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      07-30-2018, 01:25 AM   #33
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Quote:
Originally Posted by M3_WC View Post
Who on earth in the marketing department gave the green light to this project?
Some marketing people are so detached from reality. This is a cheesy stunt that will convince no one to buy this car. This kind of stuff might work to sell X2s. The M2C buyer is seeking the car out. No one is going to walk into a dealership and buy or order an M2C if they didn't know what they wanted in the first place.
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      07-30-2018, 01:38 AM   #34
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Quote:
Originally Posted by chris719 View Post
Some marketing people are so detached from reality. This is a cheesy stunt that will convince no one to buy this car. This kind of stuff might work to sell X2s. The M2C buyer is seeking the car out. No one is going to walk into a dealership and buy or order an M2C if they didn't know what they wanted in the first place.
Clearly it should have been 99 red balloons. German artist and perfect for the large number of 80s teens that are now (mostly) grown up. Bloody song is stuck in my head now. Talk about a missed opportunity.
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      07-30-2018, 02:04 AM   #35
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And here is the final bit in full lenght:


What the heck where they thinking??

Either way, my two sons (3y+4y) will enjoy it a lot!
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      07-30-2018, 02:21 AM   #36
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Quote:
Originally Posted by ///M Houbi View Post
And here is the final bit in full lenght:


What the heck where they thinking??

Either way, my two sons (3y+4y) will enjoy it a lot!
I totally agree with you, that was ridiculous. the //M arketing department isn't trying very hard.
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      07-30-2018, 02:48 AM   #37
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The boys demanded me EXPLICITELY to order the laser for the M2C too!!!
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      07-30-2018, 05:58 AM   #38
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Quote:
Originally Posted by nidfix View Post
Performed with 437M wheels even if they swapped at the end for 788M.
It seems that even BMW is not convinced by its new wheels...
^^^This
When will 437M be an available option?
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      07-30-2018, 06:05 AM   #39
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Quote:
Originally Posted by Kief View Post
^^^This
When will 437M be an available option?
It depends where you live. In Europe 437M is the default.
I stupidly selected 788M based on some "newer is better". I will have to see if that can get changed. Paying an extra for heavier wheels...
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      07-30-2018, 06:34 AM   #40
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Quote:
Originally Posted by ///M Houbi View Post
The boys demanded me EXPLICITELY to order the laser for the M2C too!!!
They are smart!
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      07-30-2018, 11:29 AM   #41
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Quote:
Originally Posted by chris719 View Post
Some marketing people are so detached from reality. This is a cheesy stunt that will convince no one to buy this car. This kind of stuff might work to sell X2s. The M2C buyer is seeking the car out. No one is going to walk into a dealership and buy or order an M2C if they didn't know what they wanted in the first place.
What an epic waste of marketing resources.

Cheesy is the right description.
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      07-30-2018, 05:33 PM   #42
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Quote:
Originally Posted by akkando View Post
Quote:
Originally Posted by ///M Houbi View Post
I feel like a balloon popping record is not the test an M car buyer cares about, but here we are.
Hmmmm.

They say it's a new world record. So who were the idiots that came up with this in the first place?

And as it was not a continuous camera shot we have no idea if the "record" was broken.

Idiotic.
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      07-30-2018, 05:46 PM   #43
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Quote:
Originally Posted by IK6SPEED View Post
Quote:
Originally Posted by akkando View Post
Quote:
Originally Posted by ///M Houbi View Post
I feel like a balloon popping record is not the test an M car buyer cares about, but here we are.
Hmmmm.

They say it's a new world record. So who were the idiots that came up with this in the first place?

And as it was not a continuous camera shot we have no idea if the "record" was broken.

Idiotic.
Why would anyone pay attention to a promotional video shot by BMW themselves? Been reading the reviews and according to the guys that have had the opportunity to put the M2C through it's paces there's more pros than cons. Having owned the M2 and M3 amongst other BMWs I am looking forward to ownership.
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      07-30-2018, 06:06 PM   #44
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This ad is pure cheesiness! M=Millennials now?

Some people just need a job in marketing for useless ads like this.
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