11-15-2019, 02:56 PM | #1 |
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Essex/AP Racing Brakes Black Friday 2019 Sales Event!
We'd like to share some exciting news with all of our BMW friends. For the first time ever, Essex will be offering a substantial discount on our complete line of AP Racing Brake Kits! If you place a brake kit order with us between Black Friday and Cyber Monday, you’ll receive 10% off. This offer is valid on our complete line of Competition Brake Kits, 2-piece J Hook Disc Kits, and our newly released AP Racing by Essex Road Brake Kits. While 10% may not initially sound like much compared to some of the bloated, bait-and-switch discount offers you’ll see this holiday season, it equates to over $1,000 in total savings on some of our larger front/rear applications!
We’ve fortunately never been in a position where we’ve needed to discount our brake kits, and to be quite honest, we’re still not. However, as awareness about our brake solutions has grown, we’ve been receiving more and more requests for some type of special sales event. We figured Black Friday was as good a time as any to have a go at it, so here we are. Hopefully this event makes owning one of our kits a possibility for those of you who have been patiently waiting for the right moment to take the plunge. We have no plans to make this an annual ‘thing’, nor do we anticipate offering this type of savings anytime again in the foreseeable future. In summary, get ‘em while the gettin’s good! Additionally, we’ll be offering 10% off on all AP Racing Brake Fluids, with no limit on the purchase quantity. So be sure to grab some fresh fluid to go along with your shiny new brake kit. Finally, our physical office location will be closed on Friday, but online orders will be available. We'd encourage you to please place your order online, and if you need any assistance we'll be sure to lend a helping hand when we're back in the office on Cyber Monday. If you have any questions beforehand, feel free to contact us at 704-824-6030 or sales@essexparts.com Thank you very much for your continued support, and please be sure to share this info with all of your car buddies! Check out our M2 Goodies here:https://www.essexparts.com/my-vehicle/2017/BMW/M2/All Check out our M2 Competition Goodies here: https://www.essexparts.com/my-vehicl...ompetition/All |
11-15-2019, 08:44 PM | #2 |
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jritt@essex -How is the discount extended? Is there a coupon code, or will the website be updated to reflect the discount, discount during checkout, other?
Last edited by bentom2; 11-15-2019 at 08:55 PM.. |
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11-16-2019, 08:47 AM | #4 |
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Ugh, I really didn't need to see this... the oem anchors on my GT-R are not so good...
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11-18-2019, 08:48 AM | #5 | |
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https://www.essexparts.com/my-vehicl...-R%20(R35)/All Here are some glamour shots...this car is so darn cool. Here's our kit catching a beat-down at Road Atlanta. |
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11-19-2019, 07:14 AM | #6 | |
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jritt@essex Why the different rear kit for the competition and what do I pick if I have an EU competition with the normal blue brakes?
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11-19-2019, 07:28 AM | #7 | |
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The brake bias on the Competition was a little bit different vs. the standard M2 with the blue brakes. If we used our standard M2 setup (part#13.01.10050) on the USDM Competition, the car would have too much rear brake. As such, we went down on the rear piston size for the Competition (part#13.01.10111). In terms of the EU cars, my assumption is that if you have the standard blue brakes, you're going to want our standard kit (10050). That said, we have never measured a Euro spec car, so we don't know if there are any other changes to the brake system. We do have numerous customers in Europe running our kits on these cars though, and we've never had any reported issues or problems with fitment, brake balance, etc. Thanks! |
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11-19-2019, 07:31 AM | #8 | |
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11-19-2019, 07:35 AM | #9 |
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Yes. As long as the master cylinder is the same as the other blue-caliper cars, you shouldn't have any issues.
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11-19-2019, 10:23 AM | #10 | |
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I definitely hear you on the warranty concern. To me in this particular case the reward trumps the risk - but definitely very situational and case dependent though. I can go on quite a rant here - I believe braking is the first step towards speed - but I'll spare everyone from my ramblings
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11-19-2019, 08:20 PM | #11 | |
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So then there probably isn’t much incremental risk to installing a BBK. In the EU, are manufacturers free to void warranty, or reject a claim for unrelated parts being present? The EU is generally pretty focused on consumer protections but I suppose the auto industry has a lot of lobbying power. In the US, the burden of proof is on the Manufacturer to show that an aftermarket part caused a failure to another otherwise warrantable component. Is that not the case over there? |
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11-19-2019, 09:52 PM | #12 |
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This kit is hands down the best brake kit you can get. I had them on my track prepared M4. Not once did they let me down. I would only consider them though if your car is more track toy than anything else.
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11-20-2019, 06:14 AM | #13 | |
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I already burned the OEM dust seals on the front brakes with one set of endless pads...so kit like this seems like a must. I brought the car to the dealer and just looking at the tires they knew In EU its the same as the US warranty wise, just harder to prove X did not happen due to track use and the burden of proof is on the consumer in the end. The OEM will just deny and deny if they can.
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black friday, brake, brembo, carbon, ccm, disc, fade, pad, pfc, rotor |
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