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      06-14-2018, 09:18 PM   #1
Lotus99
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Why doesn't BMW Canada also offer a discount on ED?

Why is it that unlike in the US, we get shafted in Canada and get no discount on ED cars?

They get a 5% discount, which is explained as such:

The savings are not a result of different taxes or duties, as many people speculate.

Many people ask why cars have a lower price when purchased through ED. The reason is that BMW and BMWNA sell cars through ED outside of the usual dealer incentive programs offered by BMWNA to its dealers. US BMW dealers receive incentive payments from BMW NA based on customer satisfaction, or "CSI" scores. Those scores, in conjunction with the number of cars sold, result in incentive payments. BMWs sold through the ED program do not increase a dealer's unit sales and are not subject to the CSI program.

Because BMW NA does not pay out this incentive money, they are able to pass along those savings to you in the form of a reduced price on an ED car. The amount of the discount is approximately equal to the potential CSI money a dealer would receive on the sale of the same car through US delivery.


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      06-14-2018, 11:16 PM   #2
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Quote:
Originally Posted by Lotus99 View Post
Why is it that unlike in the US, we get shafted in Canada and get no discount on ED cars?

They get a 5% discount, which is explained as such:

The savings are not a result of different taxes or duties, as many people speculate.

Many people ask why cars have a lower price when purchased through ED. The reason is that BMW and BMWNA sell cars through ED outside of the usual dealer incentive programs offered by BMWNA to its dealers. US BMW dealers receive incentive payments from BMW NA based on customer satisfaction, or "CSI" scores. Those scores, in conjunction with the number of cars sold, result in incentive payments. BMWs sold through the ED program do not increase a dealer's unit sales and are not subject to the CSI program.

Because BMW NA does not pay out this incentive money, they are able to pass along those savings to you in the form of a reduced price on an ED car. The amount of the discount is approximately equal to the potential CSI money a dealer would receive on the sale of the same car through US delivery.


http://www.bimmerfest.com/wiki/index...ery_101&ajax=0
This is because Canadians/Canadiens are very sexy and ED (Erectile Dysfunction) does not occur often north of the 49th Parallel.

Hope this helps.
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      06-18-2018, 09:18 PM   #3
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What is a ed?
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      06-18-2018, 10:50 PM   #4
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