BMW Garage BMW Meets Register Today's Posts
BMW M2 Forum > BMW M2 Discussions > BMWs marketing scheme for the M2 vs M235i

Post Reply
 
Thread Tools Search this Thread
      04-10-2016, 04:05 PM   #23
jeremicium
Major
jeremicium's Avatar
United_States
171
Rep
1,178
Posts

Drives: 2011 E92 328i
Join Date: May 2009
Location: Tacoma, Wa. USA

iTrader: (0)

Garage List
Quote:
Originally Posted by cole3488 View Post
Dif ? That's another 3k. Regardless I'm over everyone trying to make other people feel shitty about their choice. Want a 235 buy one. Want a m4 buy one. Want a m2 buy one. Each person wants different things in their car that work for them.
That's why I posted this here instead of in the M235 forums. No way to avoid this coming across as "why would anyone in their right mind choose the M235i".


Quote:
Originally Posted by fun2drv View Post
That is exactly the reason why I'm going for the M2. My 135i is doing fine, but I looked at replacing it in the future with a M235i and it was about $3K from the M2. Going M all the way!!!
Exactly why I posted this question.

I think right now, with the M2 being brand new, the price difference is going to be greater, great deals will not be had and ED is unlikely for a while.

When I set up my M4 ED, I knew the M2 was coming, I was very interested but the timing was wrong. I was ready to finally do an ED, the M4 was able to be had with some favorable pricing, so that's the way I went.

Initial plan was the M235i, but to me the difference between the M235i and the 335 I was coming from was not enough to wow me.

If the price difference between the M4 and the Cayman S would have been less i'd now be posting on Reenlist or Planet-9 forums.
Appreciate 0
      04-10-2016, 07:24 PM   #24
Lucky13
Lucky13
United_States
211
Rep
1,762
Posts

Drives: 2014 M235 manual, 2020 X3 30X
Join Date: Mar 2007
Location: Columbia, S.C.

iTrader: (0)

If I spend $54-56K I want an interior other than black or black or black. I also want exterior color options and a moon roof. Every car I have bought since 1985 had a sunroof or moonroof and yes living in South Carolina I use it about every day. That along with having owned 3 E46 M3's one with 19" wheels that beat the hell out of my back. No discount, limited availabilty, shitty lease rates and I could give more reasons for not getting an M2. Not everyone wants an M2 so get over it. If you don't track a car and I'm on BMW no. 16 then the M235 satisfies all my needs. I have never teacked a car and like I said 16 BMW's so its not that important to 95% of BMW owners.Did I mention I can get something other than a frickin black interior which is an automatic deal killer. I think the M235/240 will actually increase in sales not decrease, they aren't building enough M2's to even make a slight dent in M235/240 sales.
My last M3 in 2004 cost $57K so prce isn't the issue, there is such limited selection options the cut costs to hit a price point. The M2 is great and I hope everyone loves them but don't get the impression that mst people want an M2 ver an M235/240 because that's not true.
__________________
1995 325i, 1996 328ci, 1997 528i, 1997 Z3 2.8, 2000 528i, 2001 X5 3.0, 2001 330i Convertible, 2002 M3 Convertible, 2003 M3 Coupe, 2004 M3 Coupe, 2004 Z4 3.0, 2004 X3 3.0, 2007 X3 3.0, 2007 335i Convertible, 2013 X1 28 sdrive, 2014 M235 manual, 2020 X3 30i Xdrive

Last edited by Lucky13; 04-10-2016 at 07:31 PM..
Appreciate 1
      04-10-2016, 07:49 PM   #25
ric124
Colonel
ric124's Avatar
Jamaica
452
Rep
2,148
Posts

Drives: F87 M2 BSM MT
Join Date: Feb 2012
Location: South Florida

iTrader: (0)

Garage List
2017 BMW M2  [0.00]
I track my car so what appeals to me is LSD, weight, power and brakes. I also figured the M2 should get better track times or similar vs the M4 so for the money it's a deal.
Appreciate 1
      04-10-2016, 08:00 PM   #26
M2fan
Enlisted Member
M2fan's Avatar
United_States
21
Rep
33
Posts

Drives: 1995 E36 M3
Join Date: Aug 2015
Location: Monterey, CA

iTrader: (0)

Quote:
Originally Posted by BMW F22 View Post
Well, IMO it's all about what you prefer: all out sporty or a good blend between sporty and comfort?

An example I have is that I recently was deciding between two road bikes: one that is designed for racing and thus has more aggressive geometry; the other was more relaxed, comfy, yet still very fast (not as fast but fast). They were within $200 of each other.

After riding both I went with the more comfy one. Reason? I don't plan on racing and while it was more fun to ride the race designed version, I could see how it can become uncomfortable during long rides and on rough roads.

Similar thing with M2 and M235. The M2 intrigues me and I'm sure it is a blast to drive. It's not much more than the M235 but do I really need it? The loudness, stiffer suspension, the extra HP, etc. may not be what most people look for.
Oh, this thread has really got me as some things aren't turning out like I thought. I've kept the E36M3 all this time waiting to (1) see if they would even make an M2, then (2) waiting for it to come out. Now it's here, and I've got some misgivings.

I want a light interior and a sunroof just like my M3. I don't really want a loud car, my M3 is fine. I'm sure the handling and suspension on the M2 are great, but an M235i could be whipped into shape by a trip up the road to Dinan.

Yesterday I saw my first M2 at the dealership (AW), and the exterior looked great. I also saw an X5M in LBB (the color I'd want), and the color looked great too.

The new MY starts production in July so I hope I figure it all out by then. What to do - what to do?
Appreciate 0
      04-10-2016, 08:04 PM   #27
BruceM
Major
985
Rep
1,153
Posts

Drives: '17 6MT MG M2,930,Jag XKR 5.0
Join Date: Jan 2016
Location: Seattle

iTrader: (0)

Quote:
Originally Posted by Lucky13 View Post
If I spend $54-56K I want an interior other than black or black or black. I also want exterior color options and a moon roof. Every car I have bought since 1985 had a sunroof or moonroof and yes living in South Carolina I use it about every day. That along with having owned 3 E46 M3's one with 19" wheels that beat the hell out of my back. No discount, limited availabilty, shitty lease rates and I could give more reasons for not getting an M2. Not everyone wants an M2 so get over it. If you don't track a car and I'm on BMW no. 16 then the M235 satisfies all my needs. I have never teacked a car and like I said 16 BMW's so its not that important to 95% of BMW owners.Did I mention I can get something other than a frickin black interior which is an automatic deal killer. I think the M235/240 will actually increase in sales not decrease, they aren't building enough M2's to even make a slight dent in M235/240 sales.
My last M3 in 2004 cost $57K so prce isn't the issue, there is such limited selection options the cut costs to hit a price point. The M2 is great and I hope everyone loves them but don't get the impression that mst people want an M2 ver an M235/240 because that's not true.
The proof of what is true about "most people" will come when M2 production ramps up. What will happen to M235 sales then? We'll see...at least if M2 production actually does ramp up....

Personally, I don't give a rip about moonroofs and black leather, and the 4 exterior colors offered on the M2 are enough for me.
Appreciate 2
      04-10-2016, 08:38 PM   #28
jeremicium
Major
jeremicium's Avatar
United_States
171
Rep
1,178
Posts

Drives: 2011 E92 328i
Join Date: May 2009
Location: Tacoma, Wa. USA

iTrader: (0)

Garage List
Quote:
Originally Posted by Lucky13
If I spend $54-56K I want an interior other than black or black or black. I also want exterior color options and a moon roof. Every car I have bought since 1985 had a sunroof or moonroof and yes living in South Carolina I use it about every day. That along with having owned 3 E46 M3's one with 19" wheels that beat the hell out of my back. No discount, limited availabilty, shitty lease rates and I could give more reasons for not getting an M2. Not everyone wants an M2 so get over it. If you don't track a car and I'm on BMW no. 16 then the M235 satisfies all my needs. I have never teacked a car and like I said 16 BMW's so its not that important to 95% of BMW owners.Did I mention I can get something other than a frickin black interior which is an automatic deal killer. I think the M235/240 will actually increase in sales not decrease, they aren't building enough M2's to even make a slight dent in M235/240 sales.
My last M3 in 2004 cost $57K so prce isn't the issue, there is such limited selection options the cut costs to hit a price point. The M2 is great and I hope everyone loves them but don't get the impression that mst people want an M2 ver an M235/240 because that's not true.
I absolutely understand that not everyone is looking for a track car. I'm just trying to understand where the M235 stands with regard to what people want.

If someone can't afford an M2 but wants a trackable BMW, the 228i with the track package makes more sense. If having a light, nimble car is not as important as having a moonroof, lots of interior colors, and more comfort, why wouldn't you choose a 3 series? Nicer interior, better lines, more comfort. Similar driving dynamics for how "95%" of people drive.

The M235i is a damn good car, now squeezed into a small niche. Time will tell if BMW sliced this one too thin, or if my observations are just full of shit. Either is possible.
Appreciate 0
      04-10-2016, 08:53 PM   #29
M3 Adjuster
Banned
Albania
7906
Rep
11,785
Posts

Drives: 1M, X1 M Sport, E46 325ic
Join Date: Mar 2008
Location: Dallas, Tx

iTrader: (0)

Quote:
Originally Posted by jeremicium
Quote:
Originally Posted by Lucky13
If I spend $54-56K I want an interior other than black or black or black. I also want exterior color options and a moon roof. Every car I have bought since 1985 had a sunroof or moonroof and yes living in South Carolina I use it about every day. That along with having owned 3 E46 M3's one with 19" wheels that beat the hell out of my back. No discount, limited availabilty, shitty lease rates and I could give more reasons for not getting an M2. Not everyone wants an M2 so get over it. If you don't track a car and I'm on BMW no. 16 then the M235 satisfies all my needs. I have never teacked a car and like I said 16 BMW's so its not that important to 95% of BMW owners.Did I mention I can get something other than a frickin black interior which is an automatic deal killer. I think the M235/240 will actually increase in sales not decrease, they aren't building enough M2's to even make a slight dent in M235/240 sales.
My last M3 in 2004 cost $57K so prce isn't the issue, there is such limited selection options the cut costs to hit a price point. The M2 is great and I hope everyone loves them but don't get the impression that mst people want an M2 ver an M235/240 because that's not true.
I absolutely understand that not everyone is looking for a track car. I'm just trying to understand where the M235 stands with regard to what people want.

If someone can't afford an M2 but wants a trackable BMW, the 228i with the track package makes more sense. If having a light, nimble car is not as important as having a moonroof, lots of interior colors, and more comfort, why wouldn't you choose a 3 series? Nicer interior, better lines, more comfort. Similar driving dynamics for how "95%" of people drive.

The M235i is a damn good car, now squeezed into a small niche. Time will tell if BMW sliced this one too thin, or if my observations are just full of shit. Either is possible.
The M235 has been named a " 10 best " from Car and Driver.. It's already carved it's own niche In BMW History just like the E30 M technic.
Appreciate 0
      04-10-2016, 09:09 PM   #30
RoninX
Private
RoninX's Avatar
41
Rep
69
Posts

Drives: 2016 Corvette Z51
Join Date: Sep 2015
Location: Boston, Massachusetts

iTrader: (0)

Yeah, I was wondering the same thing. Here in Boston, though, almost all the M235is have xDrive and automatic transmissions, so I'm guessing they're aimed at a different target market.

FWIW, if I do an AutoTrader search for new cars, there are 679 listings for M235is with xDrive (all AWD/automatic) and 752 listings for RWD M235is across the country, but only 27 have manual transmissions (and only 20 of those are hardtop coupes).
Appreciate 1
      04-10-2016, 10:23 PM   #31
scoale
Captain
683
Rep
749
Posts

Drives: M3 /M2C/540
Join Date: Feb 2014
Location: California

iTrader: (0)

Garage List
2018 BMW M3  [0.00]
2021 BMW M2  [10.00]
2018 BMW 540  [0.00]
2013 Porsche Boxster S  [0.00]
2013 BMW M3  [0.00]
I think the bigger question is what do you want in your car? I wouldn't buy an M2 simply because it is a relative bargain as compared to M235. You buy it because you want the stiffer suspension, more powerful engine, badge (yes, I'm talking to some of you), etc.

If you prefer a more compliant ride, additional interior choices, sunroof, more sound deadening, different colors, whatever....the M2 may not make sense regardless of the relative value.

And both choices should be compared to what else is available in price range, not just each other.
Appreciate 2
      04-10-2016, 10:28 PM   #32
M///Fanatic
Second Lieutenant
United_States
212
Rep
248
Posts

Drives: E83 X3, F87 M2, 17' i3 REX
Join Date: Mar 2012
Location: Wisconsin

iTrader: (0)

Quote:
Originally Posted by AlpsRider
Quote:
Originally Posted by BruceM View Post
Wouldn't the accurate comparison in this case involve ED on the M2 as well?
I guess so, but is anyone getting ED on the M2? When I did my M235 ED they had just taken it off of the allocation list which means that you could order them ED just like a normal order, before that it was on allocation and very few were allowed ED. I believe the M2 is currently on the allocation list.
I am...
Attached Images
 
__________________
2003 Silver Grey M3
Evolving track JUNKY
Appreciate 0
      04-10-2016, 11:07 PM   #33
cole3488
First Lieutenant
United_States
208
Rep
368
Posts

Drives: e92 m3
Join Date: Jun 2015
Location: United States

iTrader: (0)

Quote:
Originally Posted by M///Fanatic View Post
I am...
For a hea car?
Appreciate 0
      04-10-2016, 11:10 PM   #34
M///Fanatic
Second Lieutenant
United_States
212
Rep
248
Posts

Drives: E83 X3, F87 M2, 17' i3 REX
Join Date: Mar 2012
Location: Wisconsin

iTrader: (0)

Quote:
Originally Posted by cole3488
Quote:
Originally Posted by M///Fanatic View Post
I am...
For a hea car?
Ahh, no.
__________________
2003 Silver Grey M3
Evolving track JUNKY
Appreciate 0
      04-10-2016, 11:16 PM   #35
cole3488
First Lieutenant
United_States
208
Rep
368
Posts

Drives: e92 m3
Join Date: Jun 2015
Location: United States

iTrader: (0)

Quote:
Originally Posted by M///Fanatic View Post
Ahh, no.
When are you doing it. I've heard some dealers are open to it just not at the beginning
Appreciate 0
      04-11-2016, 12:32 PM   #36
AlpsRider
Brigadier General
AlpsRider's Avatar
2865
Rep
3,842
Posts

Drives: M2 Competition, LBB, 6MT
Join Date: May 2015
Location: Earth

iTrader: (0)

Quote:
Originally Posted by cole3488 View Post
Dif ? That's another 3k. Regardless I'm over everyone trying to make other people feel shitty about their choice. Want a 235 buy one. Want a m4 buy one. Want a m2 buy one. Each person wants different things in their car that work for them.
I absolutely agree, different strokes for different folks. The M2 body and fenders which allow more rubber on the road is a BIG improvement over the M235 and the only thing that isn't easily upgraded. The reason I posted the price difference is not to cause trouble, it is because many people keep saying that the prices are almost the same, at the moment in real terms that simply isn't true for the reasons that have been mentioned. When I bought my car there were scores of people getting the same deal. The M2 is better than the M235 for spirited driving, no doubt, but until discounts are available on the M2 it is more expensive, but so what it is a brand new model, that is the way it goes. There is no need to candy coat it.
Appreciate 0
      04-23-2016, 04:37 PM   #37
M235iguy
Lieutenant
M235iguy's Avatar
United_States
168
Rep
439
Posts

Drives: 2016 M235ix
Join Date: Aug 2014
Location: Salt Lake City, Utah

iTrader: (2)

One reason people may choose the M235 is the xdrive factor, I wanted an awd car that I can use all year in Utah. If the M2 is ever equipped with xdrive, I'll buy an M2.
__________________
2016 ///M235ix | MP Grilles | MP Pedals | Gloss Black M235i Badge | Dinan CAI | Dinan tune | Dinmann CF Diffuser | MP CF Spoiler | CF mirrors | M2 CF interior | M2 Steering wheel
Appreciate 0
      04-23-2016, 06:08 PM   #38
midwest 340xi 6sp
Lieutenant Colonel
midwest 340xi 6sp's Avatar
United_States
360
Rep
1,797
Posts

Drives: 2018 340xi
Join Date: Aug 2009
Location: The Great Midwest

iTrader: (6)

I'm fortunate enough to have owned e92 and e46 m3's... I choose not to purchase the F8x M3 simply cause I didnt resonate with me and the 235i is as close to e46 m3 that was available in 2015.

Am I chomping at the bit for M2? I will consider it for my next car, but I don't track and it may not be suitable for me as an edd. Love the M precision, but a less track focused car may be ideal for me again. The 235 is a really fun and fast car in its own right.

Glad we have lots of choices...
__________________
Previous Rides: 535xi, M235xi, X3, E92 M3, E70 X5 35d, X6 50i, X6 35i, E60 550i, E46 M3 Cabriolet, E39 540i, E36 328i
Appreciate 0
      04-23-2016, 10:08 PM   #39
Artemis
Moderator
Artemis's Avatar
29406
Rep
13,104
Posts

Drives: BMW M2 Competition
Join Date: Jun 2011
Location: Belgium

iTrader: (0)

Alex Goy about the M235i (which he liked very much): "It [M235i] is either a 2-Series on energy drink or an M2 under slight sedation."


Compare with his M2 review (which he equally liked very much): "It [M2] is an analog car. [...] Long live analog and long live the M2 that allows us to enjoy it. Having thought(s) about having spent time with it, I honestly think that the M2 is gonna go down as one of the great M cars."

__________________
///M is art Artemis
Appreciate 0
      04-24-2016, 01:33 AM   #40
Corinne
Captain
Corinne's Avatar
France
1171
Rep
709
Posts

Drives: M2 2018 LBB 6MT
Join Date: Feb 2015
Location: French Alps

iTrader: (0)

I'm wondering why people are complaining about not being able to have a moon roof on the M2.... especially after reading about how most have said they always opt for moon roof deletes. I've ordered an M2 with a sun roof for € 875. I'm not sure what the difference is between a moon roof and a sun roof and presume it's just a question of terminology and is the same thing.
As for the likelihood of a significant price hike next year, I reckon that's a strong possibility. And THAT is when BMW will justify it by offering all the stuff we've been complaining about: M mirrors, bucket seats, black exterior trim, orange paint and gloss carbon fibre interior. All the early adopters will be furious of course.
My delivery is due for june 2017 - maybe I'll be lucky and get the improved version without having to pay the price hike since I've already put down a € 5000 deposit !
__________________
2011 Lotus Elise SC, 2002 BMW 330d, 1990 Caterham Super 7 HPC (sold), 1985 Porsche 911 Carrera SC (sold), 1978 Caterham Super 7 (sold), 1972 Triumph TR6 (sold), 1972 Jensen Healey (sold), 1965 Triumph TR4A (sold)
Appreciate 0
      04-24-2016, 04:33 AM   #41
philisme
Private First Class
Belgium
54
Rep
112
Posts

Drives: BMW 1M Coupe + M2 + 330e
Join Date: Aug 2014
Location: Luxembourg

iTrader: (0)

Garage List
2016 BMW 330e  [0.00]
2012 BMW 1M coupe  [10.00]
2017 BMW M2  [0.00]
I'm finalizing my M2 specs for the order (10% rebates, Q1 2017 delivery).

I choose manually adjustable seats without sunroof in order to have as more headroom as possible. We want to use it during trackdays and as we are quite tall (1m88 and 1m94), we need a lot of headroom to fit the helmet.

I'm still hesitating between the 6MT or the DCT transmission... Passion ou Performance ?
Appreciate 0
      04-24-2016, 08:53 AM   #42
M///Fanatic
Second Lieutenant
United_States
212
Rep
248
Posts

Drives: E83 X3, F87 M2, 17' i3 REX
Join Date: Mar 2012
Location: Wisconsin

iTrader: (0)

Quote:
Originally Posted by philisme
I'm finalizing my M2 specs for the order (10% rebates, Q1 2017 delivery).

I choose manually adjustable seats without sunroof in order to have as more headroom as possible. We want to use it during trackdays and as we are quite tall (1m88 and 1m94), we need a lot of headroom to fit the helmet.

I'm still hesitating between the 6MT or the DCT transmission... Passion ou Performance ?
Passion!
__________________
2003 Silver Grey M3
Evolving track JUNKY
Appreciate 0
      04-24-2016, 08:54 AM   #43
M///Fanatic
Second Lieutenant
United_States
212
Rep
248
Posts

Drives: E83 X3, F87 M2, 17' i3 REX
Join Date: Mar 2012
Location: Wisconsin

iTrader: (0)

Quote:
Originally Posted by cole3488
Quote:
Originally Posted by M///Fanatic View Post
Ahh, no.
When are you doing it. I've heard some dealers are open to it just not at the beginning
I was told I could do it as early as July/August, however I'm pushing it back to do the trip in April of 2017.
__________________
2003 Silver Grey M3
Evolving track JUNKY
Appreciate 0
      04-24-2016, 01:31 PM   #44
ABPReader
Deserter
ABPReader's Avatar
No_Country
215
Rep
401
Posts

Drives: BM&W
Join Date: Aug 2014
Location: Earth

iTrader: (0)

Based on what we can read on the internet, the M235i is in the end of its life. Between M235i and M2 there is a real hierarchy if you compare stock cars. In other places than NA, the M2 is really more expensive.
It will be interesting to compare the M240i with the M2, hard to tell which one will "cannibalise" the other. Standard B58 and M2's N55 have the same whp, what will happen with a M Performance B58 ?
Appreciate 0
Post Reply

Bookmarks


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 01:23 AM.




m2
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST