08-09-2015, 08:42 PM | #45 |
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With respect to pre paid maintenance, I don't know what it costs me. And until that is revealed, It's hard to conclude it's a gimmick. It's a hidden cost.
I hope they eventually offer it as an option so I can make an informed decision. |
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08-09-2015, 09:01 PM | #46 |
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That's what most of the other luxury manufacturers do - my guess is that if this is indeed the direction that BMW wants to go, they will offer different "levels" of inclusive maintenance. It will be interesting to see how this plays out...
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08-09-2015, 09:13 PM | #47 |
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Sad part is that while its probably included in the price of a new BMW now (as a hidden cost) its not like the price of car will ever go down if they take it out and make it separate.
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08-09-2015, 09:18 PM | #48 | |
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As many others have pointed out, the maintenance has been a selling point for a long time - will be interesting to see how they position the change, in the event that it actually happens.
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08-09-2015, 09:31 PM | #49 |
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BMW is seriously considering eliminating or at the very least fundamentally altering the 4/50 pre-paid maintenance plan that's included with all new BMWs.
As you all know, the maintenance program used to follow the vehicle just like the like factory warranty did whether you were the original owner or a later owner . The writing first went on the wall when non-original BMW owners of vehicles with an in-service date after July 1, 2014 became no longer entitled to that privilege without first paying a "MP reinstatement fee". Many dealers typically cover that fee internally when selling pre-owned or certified BMWs still under factory warranty. An acquaintance of mine heard it straight from the horse's mouth a few months back and BMW of North America Chief Ludwig Willisch's thought process on the subject reportedly goes something like this: "We not only produce and sell the finest automobiles in the luxury segment and because of our pre-paid maintenance program we also have by far the best warranty in the luxury segment....yet we consistently rank only in the middle of the yearly J.D. Power U.S. Customer Service Index (CSI) Study. What is the half a billion dollars or so we spend on this pre-paid maintenance really getting us?!!" I can see Ludwig's point, however as I stated earlier, I believe this would be a major strategic blunder on behalf of BMW NA but then again...what do I know Last edited by Die ///M Rakete; 08-09-2015 at 09:39 PM.. |
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08-10-2015, 02:51 AM | #50 | |
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its basically the same thing . i think the only difference was it didn't cover replacement of brake pads or rotors and i remember when i got it was $850 (this was in 2010 so maybe its gone up) I mean mercedes has a similar program. I don't think "free maintenance" with a BMW is that compelling a point, when BMWs do cost a little bit more comparably equipped than an audi (bmws in my opinion just plain are more fun to drive, but if thats not a huge concern for the driver and for many it really isnt then it doesnt make a difference right?). you could just buy the audi and pay $1000 or whatever for maintenance. you can even choose to not buy it until the first service if you want to see if you can find a mechanic to do your service for less or whatever. |
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08-10-2015, 08:08 AM | #51 | |
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I would buy the best driving car even if it had no warrantee at all. My wife puts this maintenance plan as a very high priority. She had too many of the "it's a girl, lets pull one over on her" maintenance issues in the past. This eliminates this entirely. If she thinks there is an issue, she brings it in. No arguments, no discussion and she never has to feel like they might be trying to pull something. That peace of mind for a decent % of the BMW buying population is worth it's weight in gold. |
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08-10-2015, 09:59 AM | #52 | |
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Dealers get bonuses from NA based on volume of cars they sell. They also get additional allocations in the future based on that volume. They don't risk a bad score on their customer satisfaction survey for an ED car. Finally, for the CAs that price ED aggressively over the internet, they get sales that they would never be in the market for otherwise. |
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08-10-2015, 10:29 AM | #53 | |
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To me, what he's saying is the PPM program is supposed to generate goodwill among BMW customers. And, dealers, through their direct relationship with their customers, are to see to it goodwill is, in fact, created. The CSI measures how well the dealers are achieving that goal. Ludwig is not, therefore, saying let's get rid of the program. What he is saying is: "Hey, dealers, I'm spending big money so you can create goodwill and the the CSI says you aren't doing it! Get with the program!" |
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08-10-2015, 11:27 AM | #54 |
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Coming a conclusion that they are looking to eliminate maintenance plans based on word of mouth and one comment is absurd. I've even heard reports that the ED discount decrease itself isn't 100% accurate.
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08-10-2015, 11:36 AM | #55 |
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It was originally posted and subsequently confirmed by several separate dealer representatives on Bimmerfest. Good discussion over there on exactly what the change affects from the customer perspective.
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08-10-2015, 12:14 PM | #56 | |
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If Jon Shafer confirmed it, then that's about as official as it gets, IMO.
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11-05-2015, 04:39 PM | #57 |
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Has anyone in Canada placed a deposit and sign-ed up for European delivery?
My rep did not mention about any discounts for ED. He only mentioned about having the standard tour and free week of insurance... Looking to see what other dealers are doing to incentive on ED. |
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11-05-2015, 09:01 PM | #58 | |
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11-09-2015, 11:57 AM | #59 | |
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Maybe its the Canadians that are going over there just to pick up the car and dropping it off immediately ie. not spending money in za fatherland... All kidding aside, maybe there is more to the ED program then just being something contrived by their tourism board, because i dont see why we would not get same treatment as USA.... |
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11-09-2015, 12:04 PM | #60 | ||
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11-09-2015, 12:24 PM | #61 |
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yes, no denying the difference in sales volume...probably 10:1...
It would still be a great experience to do ED even without the discount, however, the stars would really have to align...ie, I were planning a trip to Germany one day anyways and oh, happened to be in the market for a new car AT THAT TIME. Otherwise, fogetaboutit. |
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11-11-2015, 05:38 PM | #62 | |
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11-11-2015, 07:36 PM | #63 | |
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So, if in Canada you do not get an ED discount, then you can bet your mommas kitchen it's because that's the way the dealers want it. Likewise, the reduction of the US ED discount from 7% to 5% is driven by the US dealers. Note: the aforementioned comments do not apply to sales in which cars are sold at ED invoice. |
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12-02-2015, 09:52 PM | #64 |
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Impact of no maintenance plan
I think there will be negative downstream effects of ditching the "free maintenance plan". Used BMWs FS can normally be assured of having been maintained over their early life. That will be gone. Lease attractiveness (with respect to "all in" cost) including lease transfer may also be effected.
BMW has essentially killed independent repair shop exposure to new cars with the maintenance plan...and the dealers have seen all this volume. Lose the plan and the independents will start getting back this volume...at the expense of the dealers. Maybe he's just playing with the press, but hopefully the CEO knows that there is more benefit to BMW from the included maintenance plan than just the development of goodwill. |
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12-03-2015, 01:10 PM | #65 | |
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12-03-2015, 02:40 PM | #66 |
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It should at the very least be a perk for M owners.
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