[seis-speed]

2016 M2 was the one to get. Such a bargain. Paying MSRP on a Comp is feeling like too much $$$.

[boostspoon]

Originally Posted by ChrisK

The M2 was the biggest bargain on earth. With the S55 M2C, it's now just a smaller M4.

$60k is still a bargain for all that it gives you.

^Agreed

And this is where BMW needs to understand their customer demographics. Are they looking to sell a entry-level M to consumers with it clearly behind the M4?

I can safely say the same customer looking to buy their entry-level M car had no intentions to buy an M4.

In-fact, it’s now some of the potential M4 customers considering the more affordable M2 which has value propositions in itself.

They got themselves in a bad situation and this M2C is going to show if they nailed their intentions to penetrate a new market or created pitfalls where they were succeeding. I wouldn’t be surprised if it spirals into something more.

[Say Chi Sin Lo]

Originally Posted by Ex-MINI

Park distance control...fancy way of saying parking sensors

Originally Posted by M3_WC

PDC - park distance control (aka parking sensors)

Originally Posted by boostspoon

^Agreed

And this is where BMW needs to understand their customer demographics. Are they looking to sell a entry-level M to consumers with it clearly behind the M4?

I can safely say the same customer looking to buy their entry-level M car had no intentions to buy an M4.

In-fact, it’s now some of the potential M4 customers considering the more affordable M2 which has value propositions in itself.

They got themselves in a bad situation and this M2C is going to show if they nailed their intentions to penetrate a new market or created pitfalls where they were succeeding. I wouldn’t be surprised if it spirals into something more.

Thanks for answering my PDC question! How are we on the rev-match button?

I agree and disagree with you when it comes to shopping for a M2 versus a M4, here's my perspective as a potential buyer.

There's nothing "entry-level" about the M2 in my mind. Yes, it's the "cheapest" (new) M car money can buy, but it's still $50k+. And at that price point, what's another $10k or so and get yourself into the poster child of M cars (M3/M4).

I agree with you that for example, as a potential M2C buyer, I never really considered the M4C. But I disagree with you on the reasoning.

I never considered the M4C because of the cars themselves, not because of the money. To me, the M2C is a smaller M4C. The size of the car right now is my main determining factor. I am sure the the M4C handles as well if not better than the M2C, but man, those 4 series are boats.

[M3 Adjuster]

Originally Posted by seis-speed

2016 M2 was the one to get. Such a bargain. Paying MSRP on a Comp is feeling like too much $$$.

The 1M was a steal at 46-53K.

The 2016 M2 was similarly a steal at 52.5K.


M2 Competition at 58k is now just a value proposition to the M4 at 66k.

[M-Pilot]

Originally Posted by M3 Adjuster

The 1M was a steal at 46-53K.

The 2016 M2 was similarly a steal at 52.5K.


M2 Competition at 58k is now just a value proposition to the M4 at 66k.

1M's price of $46-53K in 2011 corresponds to $51K-$59K in 2018 due to the inflation.

Also, M4 starts at $68,700 so there is still $10K difference between the M2C and M4 base prices

[Tag]

Hello, this is a "competition" model which gets the s55 (+40hp, +37lb-ft) with better cooling, the entire font end had been stiffened up, retuned steering mapping, retuned spring and dampers, new ball joints in the rear suspension and recalibrated DSC. It gets a bunch of other optional features as well as some new ones as standard (M1 and M2 buttons for instance). All that for only $4,400! For comparison the M3/4 Competition Pack gets updated steering, DSC and updated adaptive suspension settings, heavier wheels, but you only get +19hp and it cost $4,750.

You still say it cost too much? I say get the hell out of line so I can get mine quicker!

[M-Pilot]

Originally Posted by Tag

Hello, this is a "competition" model which gets the s55 (+40hp, +37lb-ft) with better cooling, the entire font end had been stiffened up, retuned steering mapping, retuned spring and dampers, new ball joints in the rear suspension and recalibrated DSC. It gets a bunch of other optional features as well as some new ones as standard now. All that for only $4,400! For comparison the M3/4 Competition Pack gets updated steering, DSC and updated adaptive suspension settings, but you only get +19hp and it cost $4,750.

You still say it cost too much? I say get the hell out of line so I can get mine quicker!

[hz101]

My plan is to let BMW flood the market with M2C, then find one with a couple thousand miles that has taken the depreciation hit, add Dinan, and enjoy

[Duck Sauce]

The way I look at it is as follows:

When the 16' M2s hit the ground there was similar talk about price points vs value and a lots of people boohooing the engine.

Personally I was in the market to purchase and M3 this year, then i felt the crunch of the MY exit and ultimately missed out on getting an Individual allocation/build. In retrospect, I'm happy because I don't need 4 doors. I'm not a big fan of the M4 because of it's size and ergonomics inside either. When i jumped into an M2 over the past few months it just felt right and fit. So....M2C comes down the line and ticks all the check marks: Big boy engine, size, possible standard equipment and price. Really coming in at $60k for me is just right for what I want to spend with options and daily drivability (my DD is a 1500 Ram but this will see miles).

I don't race but I'd like to maybe do some track events and this scratches the mod itch when I want to, but no one is forcing me to pile on the "M Performance" goodies.

Just my position and .02
-Chris

[Say Chi Sin Lo]

Originally Posted by Tag

Hello, this is a "competition" model which gets the s55 (+40hp, +37lb-ft) with better cooling, the entire font end had been stiffened up, retuned steering mapping, retuned spring and dampers, new ball joints in the rear suspension and recalibrated DSC. It gets a bunch of other optional features as well as some new ones as standard (M1 and M2 buttons for instance). All that for only $4,400! For comparison the M3/4 Competition Pack gets updated steering, DSC and updated adaptive suspension settings, heavier wheels, but you only get +19hp and it cost $4,750.

You still say it cost too much? I say get the hell out of line so I can get mine quicker!

I agree, the engine change alone is worth the money.

BUT, people will say "well BMW, you can go to hell, why didn't you put the S55 in the original M2 in the first place. Not like the engine wasn't already mass produced."

[AlpsRider]

At about 8.1% more that the outgoing M2, I was hoping for less price increase. If on the other hand it is fully loaded, I'll bite. If it is an à la carte offering, not so much.

If this car is not pretty much loaded at that price, the general public (non-enthusiast crowd) will not be scrambling to buy this car like they did for the M2.

[Say Chi Sin Lo]

Originally Posted by AlpsRider

At about 8.1% more that the outgoing M2, I was hoping for less price increase. If on the other hand it is fully loaded, I'll bite. If it is an à la carte offering, not so much.

Honestly, that's what I loved about the original M2. There was really no option to add on.

[bimmer4life24]

2016 M2: MSRP $51,700
2019 M2C: MSRP $58,900
__________________________
+$7,200

BMW has been slowly increasing the price on the M2 semi-annually, so you barely notice the increase now. Remember, the LCI just got a $1k increase a few months ago.

I have to say, BMW does have some marketing genius in them. They're playing chess while everyone else is playing checkers...

[boostspoon]

Originally Posted by Tag

Hello, this is a "competition" model which gets the s55 (+40hp, +37lb-ft) with better cooling, the entire font end had been stiffened up, retuned steering mapping, retuned spring and dampers, new ball joints in the rear suspension and recalibrated DSC. It gets a bunch of other optional features as well as some new ones as standard (M1 and M2 buttons for instance). All that for only $4,400! For comparison the M3/4 Competition Pack gets updated steering, DSC and updated adaptive suspension settings, heavier wheels, but you only get +19hp and it cost $4,750.

You still say it cost too much? I say get the hell out of line so I can get mine quicker!

Yeah, I get what you’re saying from a customer perspective from purely the M2 to M2C.

But, I’m discussing the general market where BMW wanted the M2 to be a entry-level M vehicle for a new crowd. Improvements aside, the price is a hard cut determinant for buyers and the increase in price negatively impacts their goal of acquiring new customers for an entry-level M vehicle. Instead, some people who wanted an M4 may find everything they wanted in the M2. Instead of attracting new entry-level M customers, they just allowed potential M4 customers to spend less by buying the M2. This has got to have thrown a wrench in their vision.

[ChrisK]

Originally Posted by boostspoon

Yeah, I get what you’re saying from a customer perspective from purely the M2 to M2C.

But, I’m discussing the general market where BMW wanted the M2 to be a entry-level M vehicle for a new crowd. Improvements aside, the price is a hard cut determinant for buyers and the increase in price negatively impacts their goal of acquiring new customers for an entry-level M vehicle. Instead, some people who wanted an M4 may find everything they wanted in the M2. Instead of attracting new entry-level M customers, they just allowed potential M4 customers to spend less by buying the M2. This has got to have thrown a wrench in their vision.

BMW is also reacting to market competition. They need to keep up.

[dmboone25]

Originally Posted by M3 Adjuster

The 1M was a steal at 46-53K.

The 2016 M2 was similarly a steal at 52.5K.


M2 Competition at 58k is now just a value proposition to the M4 at 66k.

I hear what you're saying - but consider the average cost of an M4. You are going to have to order one bare bones to be below $70K.

Like we have all commented on before, the prices you see on lots are usually low to mid 80s.

The M2C will still be a good value proposition. Especially with the "new" to the M2 goodies attached...

[JacobBMW14]

Hello Everyone!

I’m new to the forum but have been keeping up with all the M2C chatter and discussions.

My daily driver is a 1998 BMW 323is 5spd and quickly surpassing 260k+ and I’ve been looking to replace it for a few years how. A few weeks ago I put in a $1000 at my local dealership, securing #1 on the list.

I just called today and they have no new info other than another person secured an allocation a few days ago. My price will be MSRP plus standard fees (South Carolina booking fee $500, destination fee) minus my military discount.

I’ll keep you all posted if I hear back from the dealership about pricing and options.

Cheers
Jake

[Tag]

Originally Posted by bimmer4life24

2016 M2: MSRP $51,700
2019 M2C: MSRP $58,900
__________________________
+$7,200

BMW has been slowly increasing the price on the M2 semi-annually, so you barely notice the increase now. Remember, the LCI just got a $1k increase a few months ago.

I have to say, BMW does have some marketing genius in them. They're playing chess while everyone else is playing checkers...

[jdarwin]

Originally Posted by dmboone25

I hear what you're saying - but consider the average cost of an M4. You are going to have to order one bare bones to be below $70K.

Last month, I bought a 2018 M3 MGM 6MT Comp Package / Executive Package / Active Blind Spot for $67,788. List: $76,395.

[Say Chi Sin Lo]

Originally Posted by JacobBMW14

Hello Everyone!

I’m new to the forum but have been keeping up with all the M2C chatter and discussions.

My daily driver is a 1998 BMW 323is 5spd and quickly surpassing 260k+ and I’ve been looking to replace it for a few years how. A few weeks ago I put in a $1000 at my local dealership, securing #1 on the list.

I just called today and they have no new info other than another person secured an allocation a few days ago. My price will be MSRP plus standard fees (South Carolina booking fee $500, destination fee) minus my military discount.

I’ll keep you all posted if I hear back from the dealership about pricing and options.

Cheers
Jake

They aren't marking up the car?!

The dealership I talked to (BMW SF) said they'll undoubtably mark up the car. They weren't even shy about admitting it.

[M-Pilot]

Originally Posted by Say Chi Sin Lo

They aren't marking up the car?!

The dealership I talked to (BMW SF) said they'll undoubtably mark up the car. They weren't even shy about admitting it.

Just a friendly advice: Stay away from Bay Area dealers. There are 300+ BMW dealers in the country and several of them don't even have a waitlist yet. I live in Bay Area but I'm on the waitlist of couple dealers outside of California (with written confirmation of MSRP deal).

[Poochie]

Originally Posted by jdarwin

Last month, I bought a 2018 M3 MGM 6MT Comp Package / Executive Package / Active Blind Spot for $67,788. List: $76,395.

Nice! Something to consider; you could easily negotiate 7 - 10k off a M4 fully equipped at 78k MSRP but they won't be so generous with the M2C for the first couple of years, if it's anything like how the M2 was.. I know from experience, the dealers in the east coast was not budging on MSRP...