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      10-04-2015, 11:22 PM   #1
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M2 U.S. MSRP dream

Just had a dream that the M2 U.S. MSRP was $51,895 + destination.
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      10-05-2015, 01:21 AM   #2
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keep dreaming
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      10-05-2015, 07:33 AM   #3
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Quote:
Originally Posted by PhoenixWolf View Post
Just had a dream that the M2 U.S. MSRP was $51,895 + destination.
A 3% average annual inflation rate from the 1M price would be $54,000. That's halfway between an M235 and an M3. BMW also needs to leave pricing room for the M240i.
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      10-05-2015, 07:43 AM   #4
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Quote:
Originally Posted by PhoenixWolf
Just had a dream that the M2 U.S. MSRP was $51,895 + destination.
Sounds about right to me. Much more than that and I'll definitely be keeping the one I've got.
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      10-05-2015, 09:23 AM   #5
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You guys are crazy. No less than $55k at base MSRP - but I won't complain if it's lower.
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      10-05-2015, 09:24 AM   #6
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      10-05-2015, 11:29 AM   #7
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You guys are crazy. No less than $55k at base MSRP - but I won't complain if it's lower.
Don't know man. Above 55K is dangerously close to M3 territory and no one is going to pay a 12K+ premium over the 235 for the M2. I think we see it right around 53K. 10K below the big brother. Less than 10K more than the 235.
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      10-05-2015, 11:44 AM   #8
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Originally Posted by Gibson6594 View Post
Don't know man. Above 55K is dangerously close to M3 territory and no one is going to pay a 12K+ premium over the 235 for the M2. I think we see it right around 53K. 10K below the big brother. Less than 10K more than the 235.
Yeah it's pretty hard to predict but a base M235i is $45k after destination and an M3 is $64k. I would guess $55k is a pretty solid estimate, but then again the CLA45 AMG starts at like $49k or something...
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      10-05-2015, 12:04 PM   #9
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Quote:
Originally Posted by Transfer View Post
Yeah it's pretty hard to predict but a base M235i is $45k after destination and an M3 is $64k. I would guess $55k is a pretty solid estimate, but then again the CLA45 AMG starts at like $49k or something...
I think way back scott26 had mentioned it will definitely cost more than the CLA45 AMG.
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      10-05-2015, 12:09 PM   #10
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Just some backgroud for those who missed this thread: http://www.2addicts.com/forums/showthread.php?t=1150752

I think the $51k-52k mark is likely to be where the M2 ends up. If not then the M3 enters the discussion quickly, especially if you are leasing the car. The 3 series residuals are usually more robust than the 1/2 series.
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      10-05-2015, 12:14 PM   #11
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I stand by the number from my dream. Keep in mind it's just a 2 series. It doesn't have the expense the M3/M4 went under to lose weight. And the materials are nothing like the higher models.
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      10-05-2015, 01:28 PM   #12
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Quote:
Originally Posted by LinkF1 View Post
Just some backgroud for those who missed this thread: http://www.2addicts.com/forums/showthread.php?t=1150752

I think the $51k-52k mark is likely to be where the M2 ends up. If not then the M3 enters the discussion quickly, especially if you are leasing the car. The 3 series residuals are usually more robust than the 1/2 series.
What's all this, "creeping into M3/M4 territory" nonsense. Isn't that the point if you're BMW? Get people interested in something a little cheaper than price it close enough to stretch some people into a even higher priced vehicle for that cute little CF roof and fancy seats?

Everyone is guessing but I'm saying at least $55k.
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      10-05-2015, 01:41 PM   #13
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Quote:
Originally Posted by Ummm2 View Post
What's all this, "creeping into M3/M4 territory" nonsense. Isn't that the point if you're BMW? Get people interested in something a little cheaper than price it close enough to stretch some people into a even higher priced vehicle for that cute little CF roof and fancy seats?

Everyone is guessing but I'm saying at least $55k.
It can be, but I doubt BMW is putting all this effort into a car only to have it's purpose be a segue to a different one. They already sell M3s, now they want to sell M2s and M3s.

An don't forget about the S class engine under the M3 hood. Can't have the M2 so close in price to that. No one will buy it.
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      10-05-2015, 01:45 PM   #14
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Quote:
Originally Posted by Ummm2 View Post
What's all this, "creeping into M3/M4 territory" nonsense. Isn't that the point if you're BMW? Get people interested in something a little cheaper than price it close enough to stretch some people into a even higher priced vehicle for that cute little CF roof and fancy seats?

Everyone is guessing but I'm saying at least $55k.
The point I'm trying to make is that I just don't see BMW worrying about overpricing the M2, its going to be a low allocation car with a cult following that really isn't going to move the bottom line for them either way. If they can get a few people trading up to a slightly higher volume M3/M4 why not? And they obviously have no incentive to underprice it either.

The only cars that they would worry about overpricing would be entry level 3 series, x models etc to stay competitive.
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      10-05-2015, 01:50 PM   #15
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Keep in mind when the 1M came out it was just over $46k in 2011. The starting price for the M3 was about $56k. The 1M was about 82% of the M3 price. Applying the same standard today would start the M2 right at $53k.

Just a thought.
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      10-05-2015, 01:57 PM   #16
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Quote:
Originally Posted by Ummm2 View Post
What's all this, "creeping into M3/M4 territory" nonsense. Isn't that the point if you're BMW? Get people interested in something a little cheaper than price it close enough to stretch some people into a even higher priced vehicle for that cute little CF roof and fancy seats?

Everyone is guessing but I'm saying at least $55k.
Except that the M2 buyer isn't looking for modern day BMW luxury. And right now that's all that separates BMW from cheaper alternatives. The M2 isn't giving you M4 luxury. It isn't even giving you M235i luxury - that car is better optioned than the M2. So, the question shouldn't be why wouldn't BMW price the M2 closer to the M3 since that only helps them sell more cars. Rather it should be how expensive can BMW make this car without forcing buyers to look at a VW Golf R, CLA45, Ford Focus RS, GT350, etc? Sure, most of those cars don't offer the luxury of a BMW, but neither does the M2, so.........
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      10-05-2015, 01:58 PM   #17
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Quote:
Originally Posted by Ummm2
Quote:
Originally Posted by Ummm2 View Post
What's all this, "creeping into M3/M4 territory" nonsense. Isn't that the point if you're BMW? Get people interested in something a little cheaper than price it close enough to stretch some people into a even higher priced vehicle for that cute little CF roof and fancy seats?

Everyone is guessing but I'm saying at least $55k.
The point I'm trying to make is that I just don't see BMW worrying about overpricing the M2, its going to be a low allocation car with a cult following that really isn't going to move the bottom line for them either way. If they can get a few people trading up to a slightly higher volume M3/M4 why not? And they obviously have no incentive to underprice it either.

The only cars that they would worry about overpricing would be entry level 3 series, x models etc to stay competitive.
This^^

It's the entry M car so for those that have never owned a BMW or an M car before can buy one at an affordable price and they have the success of the 1M to back it up. The 235i success is also driving this kinda of cult following for the new baby M. But this first time M2 is relatively cheap to make with only 370hp, no CF roof, no S55 engine, and none of the technology used to make the M3/M4 shed the amount of weight that it did. My thoughts are the M2 will be slightly heavier than the 235i but will be a huge success because of the adequate package in combination with the price.

We all shall see.
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      10-05-2015, 02:00 PM   #18
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Quote:
Originally Posted by PackPride85 View Post
Keep in mind when the 1M came out it was just over $46k in 2011. The starting price for the M3 was about $56k. The 1M was about 82% of the M3 price. Applying the same standard today would start the M2 right at $53k.

Just a thought.
54 feels right to me because it's right between a 235 and M4.

I don't think it will be more than 55 or less than 52...we will know soon enough.
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      10-05-2015, 02:11 PM   #19
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Quote:
Originally Posted by hyperzulu View Post
Except that the M2 buyer isn't looking for modern day BMW luxury. And right now that's all that separates BMW from cheaper alternatives. The M2 isn't giving you M4 luxury. It isn't even giving you M235i luxury - that car is better optioned than the M2. So, the question shouldn't be why wouldn't BMW price the M2 closer to the M3 since that only helps them sell more cars. Rather it should be how expensive can BMW make this car without forcing buyers to look at a VW Golf R, CLA45, Ford Focus RS, GT350, etc? Sure, most of those cars don't offer the luxury of a BMW, but neither does the M2, so.........
Fair points but BMW knows that most people on this forum wouldn't touch those cars despite how amazing they are. How many times has a "M2 vs xxx" thread come up on one of those cars mentioned above only to have this forum community go to full fanboy mode and trash their interiors, turbo lag, undeesteer etc. I just don't think BMW is worried about it. Look at the markups the 350 and Focus RS will command right off the bat too? People are willing to pay for something they respect and a job well done. I think BMW is smart enough to know that.
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      10-05-2015, 02:30 PM   #20
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Quote:
Originally Posted by Ummm2 View Post
Fair points but BMW knows that most people on this forum wouldn't touch those cars despite how amazing they are. How many times has a "M2 vs xxx" thread come up on one of those cars mentioned above only to have this forum community go to full fanboy mode and trash their interiors, turbo lag, undeesteer etc. I just don't think BMW is worried about it. Look at the markups the 350 and Focus RS will command right off the bat too? People are willing to pay for something they respect and a job well done. I think BMW is smart enough to know that.
Well yeah there is something valid on either side of the coin. I know personally with the way I would want to option the car, a base of $55k before destination is going to have me passing on this car. I'm not really interested in a car that costs M3 money that has none of the M3 stuff. I don't even care about the luxuries, it's more about principle. It's an absolutely ridiculous proposition at that point.

And once you separate the forum fanboys who have no real interest in actually buying this car, yet will defend it with their lives against any competition which they have never even sat inside of, I think you would find that serious shoppers for this car would think twice before spending $65k for a fully optioned M2 that isn't even that well optioned over something much cheaper that's almost as fast, almost as much fun... maybe something like the M235i.
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      10-05-2015, 02:35 PM   #21
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Quote:
Originally Posted by hyperzulu View Post
Well yeah there is something valid on either side of the coin. I know personally with the way I would want to option the car, a base of $55k before destination is going to have me passing on this car. I'm not really interested in a car that costs M3 money that has none of the M3 stuff. I don't even care about the luxuries, it's more about principle. It's an absolutely ridiculous proposition at that point.

And once you separate the forum fanboys who have no real interest in actually buying this car, yet will defend it with their lives against any competition which they have never even sat inside of, I think you would find that serious shoppers for this car would think twice before spending $65k for a fully optioned M2 that isn't even that well optioned over something much cheaper that's almost as fast, almost as much fun... maybe something like the M235i.
True. I think $55k would be rich too, but I'd hope the options would be limited enough to not go much past $60k for a reasonalbly optioned car. In the end I obviously don't have a clue and I'll hope for $51-52k!
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      10-05-2015, 02:59 PM   #22
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Quote:
Originally Posted by Ummm2 View Post
Fair points but BMW knows that most people on this forum wouldn't touch those cars despite how amazing they are. How many times has a "M2 vs xxx" thread come up on one of those cars mentioned above only to have this forum community go to full fanboy mode and trash their interiors, turbo lag, undeesteer etc. I just don't think BMW is worried about it. Look at the markups the 350 and Focus RS will command right off the bat too? People are willing to pay for something they respect and a job well done. I think BMW is smart enough to know that.
Those of us on the forum are (likely) BMW enthusiasts. I think you may be looking at this much more narrowly than BMW will. BMW isn't trying to convert the "already a BMW enthusiast" crowd. They are trying to convert the AMG, RS, VW R enthusiasts to the M brand. To do that the price needs to be agressive enough to have folks outside the brand splurge for the M car.

The BMW enthusiasts have a ton of options (even more in Europe) around the 50-65k price range including the M235i, 340i, 435i, 435i GC, 535i, 535d, X3, X4, X5, and M3. And those are just the 6 cylinders.

To the M enthusiast, you have 3 options, the M2, the M3 and to a lesser extent the M235i. Its not a stretch to think a fully loaded M235i buyer may want to jump into the M3, as the M3 is much more well equipped stock. Why would that be any different for the M2 to M3?
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