10-06-2015, 11:46 AM | #45 | |
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I guess this really depends on how many BMW decides to make. If we only see 6 per year for the biggest dealerships, the car can be priced $55k to start and they will all be bought. Does this really achieve BMW's aim at attracting young buyers into the M market? No, it just keeps them salivating and buying something else.
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10-06-2015, 02:23 PM | #46 |
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10-06-2015, 02:31 PM | #47 | |
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As you just stated.. if anything.. the 1M (and then the lack of the 1M.. and we are still seeing that wave 5 years later or 1Ms would be selling for the same price as an E9x) is what whetted the market for the M235.. If the M2 is priced right in the middle.. and then is limited.. many buyers will do exactly what you just said... they will F off and buy an M235 or an M3 or M4... Sure.. A few might go buy Caymans... not too many.. because the Porsches are more expensive... and a few will go buy Mustangs... perhaps an Audi TT. But the majority of people that walk into a BMW dealer more than likely will be taken over to an M235 (it's in stock! or then it becomes.. well.. hey.. come check out this M4 we have on the lot in stock ) It's the EXACT way that this marketing should occur BMW AG creates marketing buzz to Attract buyer - BMW DEALER sales person Sells a Car In sales training speak... BMW AG sells the sizzle... and the dealer then sells the customer A steak. Just because the customer got excited about the T bone... doesn't mean that they won't eat a Ribeye! Just because the buyer comes in as an M2 buyer doesn't mean they will walk out without a BMW. The buyer that really wants an M2 will get in line and wait patiently.. The great majority of car buyers will shift to another item.. and probably from the same BMW store. It's kinda funny to watch people wonder if this will continue... when even MORE people are queued up waiting for an M2 compared to the number of people waiting for a 1M at this very same point in 2010. it's like you are ignoring what you already know to be true.. you literally stated the exact reason for sustaining this model... and then said.. I wonder if It will happen.. Last edited by M3 Adjuster; 10-06-2015 at 03:10 PM.. |
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10-06-2015, 02:53 PM | #48 |
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I guess I sometimes mix rational thought with my own hopes (or concerns). I want to be an idealist and see BMW market a car as an entry level M for entry level money aimed at entry level M buyers. More likely it'll be all of that, but BMW isn't interested in the last part at all. It'll be really hard to get, lease worse than an Audi and be priced a little more expensive than it should.
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10-06-2015, 03:00 PM | #49 |
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Meh, I might pay more than what you guys are discussing if the M2 has a sharper focus and is more fun to drive - more of a track/driver's car - than an M3-4.
But I generally agree that if the M2 is to the 2 series what the M4 is to the 4 series that it should carry essentially the same premium as the other M variants. Does that make sense? Its late in the day and I'm under caffeinated. |
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10-06-2015, 03:04 PM | #50 | |
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10-06-2015, 03:14 PM | #51 | |
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Let's see how the M2 will be welcomed. I trust that it will be an instant hit. Time will tell whether it will also be an instant classic. Still from that 'old skool manual transmission 6-cylinder without e-drive' era. I know from personal experience that the yearning of younger people for the 1M is still very much alive, as we speak. Some people who weren't in the market back in 2010/2011, absolutely want to get their hands on one. True story. Allow me to make a bold statement: even if the M2 price-point would be (very) close to M3/M4 territory - quod non -, I'd still choose the M2. Money matters, but so does size (influencing the driving dynamics)...
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10-06-2015, 05:32 PM | #52 | |
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Why limit this car in an effort to bring down price, but then price out of the hands of first time M buyers who aren't willing to spend M4 money? Folks like M3 Adjuster seem to think it's just a BMW marketing engine at work, where this car draws interest but ultimately sells shoppers a different car. Which makes some sense but doesn't address the initial point - the car is limited to bring down price. But if BMW only produces a handful of these, it doesn't matter if the car is $55k and limited or $60k and just as bespoke as the M4. People will end up shopping other cars simply because they don't want to deal with the M2 availability. And before anyone says you can't make it a baby M4 without hurting M4 sales, that's a bunch of BS. Again, there are six M4s sitting on the lot and the dealer tells you there is a four month wait for the next M2 allocation. I don't care if it has Nappa leather in any color you want or five different shades of M specific colors to choose from or an S55 under the hood, you're going to get a lot of people that simply don't want to wait that long and will buy the M4. The guys who end up waiting are the guys you really can't even get into an M4 because they want the size of the M2. Case in point, this car makes no sense. LOL
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10-06-2015, 05:52 PM | #53 | |
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All you need to know as that this will be the current production bmw to own.
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10-06-2015, 05:52 PM | #54 |
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Well, I will say this... If the M2 is nearing the 60k mark, I will be purchasing a 235, or something comparable. They aren't going to get M3 money from me for this car.
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10-06-2015, 07:15 PM | #55 | |
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10-06-2015, 07:51 PM | #56 |
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I equate this car to Verizon Fios. At the outset, Verizon made very little money off of new fios customers, due to the initial capital required, but they knew they had a great product and that people would not leave once they tried it. BMW wants people to partake in the M2 experience so they can stick around for bigger (more expensive) and badder M cars.
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10-06-2015, 08:09 PM | #57 | |
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10-06-2015, 08:43 PM | #58 | |
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10-06-2015, 10:39 PM | #59 | |
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People said similar things about the 1M price even before the sustained markups. Then imagine the ridiculous comparisons when 1Ms costed more than M3s. These cars are just not for everyone, and they certainly don't make any attempt to rectify that observation.
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10-07-2015, 01:38 AM | #60 | ||
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10-07-2015, 09:31 AM | #61 | ||||
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10-07-2015, 10:07 AM | #62 |
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I could get over the size of the M3 if the price of the M2 was similar. The M3 is just a much better value in that case. Unfortunately, my budget doesn't go that high anyway so its either M2 or something else.
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10-07-2015, 10:16 AM | #63 | |
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Having said that, I have very very little doubt that the M2 will be the more fun car. No reason it shouldn't be on the same level as the 1M. However, if I get the F80 M3, I can retire the E36 as my DD, and still have an E92 M3 for weekends. So maybe an F80 with its 4 doors would make more sense. I dunno anymore. I briefly was dreaming about the M2 CSL, but seeing as the M4 GTS will cost double the price of a base M4, that dream has been shattered.
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10-07-2015, 11:07 AM | #64 | |
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My thoughts...Which ever one you choose will be a great choice. Can you really go wrong with either the M2 or the M3? If you take the nuances out, you will have fun with either of them. Stop thinking so much, give the thinking and processing a break for a couple weeks then revisit it and you will have a much clearer picture in your mind. Trust me! Good Luck in your choice.
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10-07-2015, 11:22 AM | #65 | |
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And this isn't just limited to BMW either. There are some truly amazing cars coming out at the same time.
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10-07-2015, 02:38 PM | #66 | |
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Let freedom ring: get the M2, before others can stop you.
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