12-09-2020, 05:24 PM | #23 |
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It's the usual paradox between the CTO, CMO and CFO. Engineering wants to make the best, marketing wants to have the most desirable one, but finance always wins and wants the most EBITDA out of it. Like scott26 told over and over again, BMW is in the business of making money and not at all building cars for its fan community which is dramatically over represented in this forum.
I would not be surprised when the employee engagement at M engineering is a bit down the last few years. |
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12-09-2020, 05:28 PM | #24 | |
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While BMW is surely enjoying their large cash flow and profits from their numerous SUV's, I hope they don't forget what made the company what they were and what made some of us loyal customers of theirs. Sadly with their latest marketing, I'm beginning to think they are forgetting.
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12-09-2020, 05:33 PM | #25 | |
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12-09-2020, 05:37 PM | #26 | |
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12-09-2020, 05:40 PM | #27 |
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I agree, the writing is so creative and the video production is very high quality. If they added more technical bits it would be perfect but I think they want to keep it lively.
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12-09-2020, 05:43 PM | #28 | |
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If BMW made EVERY car this great, then the M2CS would be ordinary and boring. The reason why it's the best is simply because, it is! Keep them busy drooling with E46, E92, and F87 legends come only once a decade or two my friend. ... That's the formula
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12-09-2020, 05:50 PM | #29 | |
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12-09-2020, 08:04 PM | #33 |
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Covered in some other threads, but in interviews with BMW it is part of the smoothing of the airflow, and also part of crash protection - muffler goes down in impact.
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Bimmed Out1908.50 KoenG1417.50 |
12-09-2020, 08:09 PM | #34 |
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Great review, thanks for posting!
Agree with the interior not living up to the price tag. And it's really my only complaint about my OG...too much plastic leading to way too many creeks and rattled. I would expect better for CS money. But just like my OG, I'm sure it's easy to overlook given the fun factor behind the wheel. Get an M2 while you can, future BMWs aren't likely to be as good as this!
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12-09-2020, 08:34 PM | #35 |
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As it stands, I have to agree that the M2CS represents the last great M car, at least in my eyes. I have zero interest in all the upcoming M models and the countless M-badged cars, the brand has lost it's way.
Here are just two examples of what I think MB and Audi are doing better these days that BMW doesn't have an answer for.... |
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12-09-2020, 08:38 PM | #36 | |
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12-09-2020, 08:52 PM | #37 | |
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12-09-2020, 09:06 PM | #38 | |
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12-09-2020, 09:20 PM | #39 |
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12-09-2020, 09:37 PM | #41 |
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I'd love to own one someday in the near future. Actually considering swapping the lease on my M340 and grabbing an M2C and then getting a taco or something as a winter awd vehicle
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12-09-2020, 09:47 PM | #42 |
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Nice review, thanks!
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12-09-2020, 10:01 PM | #44 | ||
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Enjoy your M2CS...gonna be an amazing experience!
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