[jritt@essex]

We'd like you to hop into your mental time machine for a moment, and rewind to the year 2017. Hurricanes ravaged the Southern USA, Lewis Hamilton won his fourth F1 title, and used Honda Civics weren't selling for $40,000! There was a lot going on, but at least the word Covid hadn't yet crept into our vernacular. That was the last time Essex raised prices on our AP Racing Brake Kits.

Today the world is even more upside down than most of us thought it was then. The pandemic has altered the economic landscape more than anything we can remember, and we've faced continuously spiraling costs ever since it began. Everything from brake discs, to the smallest fastener, to shipping, to a weakening US Dollar are conspiring to challenge our business. We have resisted passing on these mounting costs to our customers for as long as possible, but we can no longer maintain our legacy prices if we want to provide the same quality products and services our customers have come to expect.

On 12/11/21 at the conclusion of the sale period, we will be implementing a substantial price increase on our AP Racing by Essex Brake Kits (both Road and Competition) and 2-piece J Hook Disc Kits. We don't yet have a final number, but it will be somewhere in the ballpark of 10%. Also of note, Ferodo has raised their prices at least 5% across all brake pads for 2022 (more on some shapes), which we will be implementing January 1st.

However, from Monday 11/15 to Friday 12/10/21 we are offering one final opportunity to take advantage of our 2017 prices. We will also include free standard UPS ground shipping on all orders over $200 shipped to the CONUS (excluding Apex Wheels). Just enter the code "SHIPFREE" at checkout.

In summary, if you were thinking about purchasing one of our brake products, now is the time! Thank you very much for your continued support during these challenging times.

Sincerely,
Team Essex

[M1500Z]

Sorry, this is slightly confusing. So from the sale dates, will the prices be the same they show on the site today, just with free shipping over $200, or will they be reduced?

[jritt@essex]

Originally Posted by M1500Z

Sorry, this is slightly confusing. So from the sale dates, will the prices be the same they show on the site today, just with free shipping over $200, or will they be reduced?

Prices during the sale period will be the same as they are today, except you'll get free shipping. We were planning to raise prices earlier this year, but decided to hold off until after the holiday shopping season. After the sale ends in Mid-December, prices will increase at least 10%.

[M1500Z]

Originally Posted by jritt@essex

Prices during the sale period will be the same as they are today, except you'll get free shipping. We were planning to raise prices earlier this year, but decided to hold off until after the holiday shopping season. After the sale ends in Mid-December, prices will increase at least 10%.

Thanks for the clarification—I recall y'all doing a 10% discount on kits last year so I was kind of waiting to see if that would happen again this year .

[jritt@essex]

Originally Posted by M1500Z

Thanks for the clarification—I recall y'all doing a 10% discount on kits last year so I was kind of waiting to see if that would happen again this year .

10-4. Our original plan was to raise prices this summer since our costs are going through the roof. Then we would have taken 10% off and the prices during the sale period, and those prices would have been the same as they are today. Instead, we just decided to delay the price increase until after the sale period. No matter how you slice it, buying before mid-December will net you a considerably lower price. On a four wheel kit the savings will be over $1,000 vs. our prices after mid-December when shipping is factored in.

Thanks, and let us know if you need assistance.

[daveishi]

Originally Posted by jritt@essex

10-4. Our original plan was to raise prices this summer since our costs are going through the roof. Then we would have taken 10% off and the prices during the sale period, and those prices would have been the same as they are today. Instead, we just decided to delay the price increase until after the sale period. No matter how you slice it, buying before mid-December will net you a considerably lower price. On a four wheel kit the savings will be over $1,000 vs. our prices after mid-December when shipping is factored in.

Thanks, and let us know if you need assistance.

Just to confirm, are the prices shown on your website now the new higher prices?

TIA