02-28-2018, 02:46 PM | #45 |
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Since it will be a new base rather than a step-up model, I am guessing it will be a $3k increase on the base price along with more option checkboxes (perforated seats, 6-pot brakes, etc.). Average unit selling price will be $5-6k higher
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02-28-2018, 02:53 PM | #46 |
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02-28-2018, 02:54 PM | #47 | |
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02-28-2018, 02:58 PM | #48 |
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03-01-2018, 09:15 AM | #49 | |
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https://www.bmwusa.com/vehicles/2-series/coupe.html 230i - $34,950 m240i - $45,450 M2 - $54,500 currently.. the spread between models is pretty even.. $10,500 between 230 and M240i and just $9050 between M240 and M2. The M2 is already at a DISCOUNT when it comes to BMW M pricing..with the increase in price to the M model actually LESS than the jump between lesser models. SO much for BMW " being in business for the money and choking that COW. " In the 3 series lineup.. the model spread from 20i to 30i is $6,000, then $8,000 to 40i and a whopping $18,000 to the M3. In the 4 series lineup the spread from 30i to 40i is also $6,000 and then approximately $18,000 to the M4. Looking at 5 series... interestingly.. from 30i to 40i is a mere $6000 as well. then a $15,000 jump to the 50i and $29K or so to the M5. This pricing strategy is EXACTLY why I have referred to the BMW M2 as being a loss leader for BMW. It's not a total loss leader in that it is not actually priced at a LOSS... however.. Within the M lineup.. they clearly are not pricing the M2 significantly above the lower models as they do with anything else with an M badge. This means less profit per sale. Then add in the fact that in the US.. the options list is essentially two items... the Exec pack and DCT.. It's no wonder stealers load these puppies up with M performance carbon bits and a $pendy exhaust.. .. It's also a significant reason for sales people and dealers that have customers that are hooked on the M2 sizzle to step them up to an M3 or M4.. or slide them back down to nicely appointed M240i... plenty of options packages and boxes to tick.. CHA-CHING for the dealer on any of the three.. Perhaps BMW has wilted to the pressure of the NON S MOTOR crowd... and figures they will give the people what they say they want.. and a price that goes with it.. No more N54B30TO or N55B3OTO discount.. If an S55 powered, M2 were to move to a spread of around $12K it would be $56,500. If BMW were to go on and add the full M treatment.. and corresponding M Tax and throwing in some "M mirrors" and "M seats " along with a major correction in price to a 15K spread would be to the $59-60K area that many are guessing..... Will people say.. " this is what the M2 "should have been" when it's just $9000 less than a $68,700 M4? Last edited by M3 Adjuster; 03-01-2018 at 10:21 AM.. |
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03-01-2018, 12:32 PM | #50 |
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I think it just depends on your point of view - I view the M2 as an attractive "bang for your buck" M car. And it is priced appropriately, because there are deliberate omissions from what you can get on the car (as you're saying above).
But BMW is still making money...just not as much as they could. And now they've got people hooked on the package (which started with the 1M experiment), I think we will see the M2 move up-market a bit when the competition is introduced, because it will have the S spec engine and other goodies that folks have become accustomed to seeing in M cars. And it will be priced accordingly (~60K US). I can't see BMW putting the S55 into the car and NOT including more of those purposeful omissions from the original car. But we shall see.
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03-01-2018, 12:49 PM | #51 |
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Everyone keeps talking about he additional cost for the engine that BMW already has available. I don't think that's a huge expense for BMW.
What about the body panels? Are they just changing bumper covers on the CS, or it's a significant re-body? How much is the M2 CS still a just a 2 series body? Do we know yet? Assuming it's just a better engine and bumper cover updates I think it's going to be 59,000 base +/- a $900. We know it's not going to be 55k and it's not going to be 65k. Marketing doesn't want it to have a Base MSRP of 61K, so they'll push to get it below 60k if it's close. $59 is the natural price point. Check a couple boxes and you're looking at 65K real quick, or a stripper for $59k. I just want seats that don't SUCK in this one. If that's going to cost me close to $70k I'm out. I'd rather get another car with the engine in the correct end at that price. All the M in the world can't match mid engine for driving experience. |
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03-01-2018, 02:27 PM | #52 |
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Agreed that I don't think there is much additional cost directly to BMW - however, we are moving from an N-spec to an S-spec engine. Some of the cost will be attributable to that fact alone.
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03-01-2018, 04:19 PM | #53 | |
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03-01-2018, 05:38 PM | #54 |
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yeah.. I'm thinking about the Porsche S models and cringing. You know when bigger brakes and an 400cc cost $15,000.
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03-01-2018, 05:45 PM | #55 |
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Everyone's biggest concern shouldn't be the price increase by BMW, but rather the obscene price over MSRP that some stealers impose, and with a smug face that you'd want to punch. You west coast guys/gals got it the worst! Some of the prices that were advertised for the MY16 and early MY17 were so blatantly outlandish that I'd boycott those dealerships for life and probably come back late at night and spray paint a huge penis on their window that said eat D.
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03-01-2018, 06:16 PM | #56 | |
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03-01-2018, 06:34 PM | #57 | |
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Agreed - I would think most of the folks who were really hell-bent on being one of the first to have an M2 already have one...that move by the dealers can only work so many times...
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03-01-2018, 06:47 PM | #58 |
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Yes, most on this forum paid MSRP and some were even willing to pay a few $k over. I'm not aware of anyone around here that paid multiple of thousands over, but if there are any they're not talking. The worst part about it was that everyone was lined up trying to get an M2, but stealerships were clinging to their limited M2 allocations not willing to sell unless you paid 5k, 10k, 15k or even more over sticker. That screwed everyone else, because of the limited supply. It meant it took longer for you to find a car at MSRP. You had to travel farther to dealerships sometimes hundreds of miles away and even outside your state to pick it up. There's the argument of supply/demand blah blah blah, I get that and it's not my point. Just saying I wouldn't be as concerned over the markup as I would be of actually obtaining the car (even if you have a contract) in a timely manner.
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03-01-2018, 06:48 PM | #59 |
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So true. My dealer back at the end of 2016 said he had huge list of people who wanted cars, but by the time allocations came up they had all purchased something else. They actually traded an allocation of an M2 for some SUV allocations at one point. An X something that was really hot.
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03-01-2018, 10:02 PM | #60 |
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Doesn't BMW already make a "M2 Performance Edition" which they removed most of the bells and whistles, in the name of weight reduction, and actually charge MORE for less; over 60k if I'm not mistaken.. ? So I don't understand why people are doubting a roughly 5k increase for the upcoming M2 Competition...
The current set up with just metallic pain is already base 56k. With the Comp. edition, even if they don't OD on the price, the dealer mark-ups will be so utterly ridiculous, it will most likely surpass the M4 MSRP - yet they will still sell every single vehicle; like penny lemonade on a hot day... The new M2 is going to be a awesome car with a more than capable motor but it won't come cheap... If you want a bargain, the newest M240i whatever will be right around the corner, for the peasants.. j/k |
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03-01-2018, 10:33 PM | #61 | ||
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03-02-2018, 12:00 PM | #62 | ||||
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03-02-2018, 01:07 PM | #63 | |
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Fasten your seat belt, M3 Adjuster. Over at our German BMW enthusiasts friends of 2erTalk someone got an "€8K to €10K" price-increase quote from someone who has recently test driven the M2 Competition. Should that info turn out to be accurate (we don't know), then that's roughly a $9.9K to $12.3K price-increase. Of course that's just a currency conversion, because the USA always get better BMW prices compared to Europe, but indicates that you'll need some more change than your 1-2K extra.
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03-02-2018, 01:24 PM | #64 | |
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Hmmm. That would save me a lot of cogitating! |
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03-02-2018, 02:11 PM | #65 |
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I'm not sure what I am hoping for. A big price increase so I won't consider buying one saving me money and resale value? Or a low increase so I can realistically get a MY2020 and grab perhaps the best version of the M2 before it's never made again?
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03-02-2018, 02:22 PM | #66 |
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I'm hoping for at least a $10K increase in price, combined with a large amount of new owner dissatisfaction due to the car farts.
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