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      10-04-2018, 10:37 AM   #67
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An interesting observation to me, analyzing BMW recent marketing material, cars, and the reaction of BMW fans of yore, is how the brand is not speaking to me anymore...

I used to lust for BMW cars and the marketing used to speak to me. It seems like I'm under a demographic not targeted by BMW. Not sure I've changed or BMW changed.

As a half-joke: this concept of M-Town seems to speak to 13-16 year olds who debate cars by Nurburgring numbers on YouTube comment sections.
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      10-04-2018, 11:28 AM   #68
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very corny....
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      10-04-2018, 11:30 AM   #69
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This is all beyond cringey....shame on them for cheapening M division to this.
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      10-04-2018, 03:05 PM   #70
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Who's the girl driving the orange/gold M5 competition!! 😍
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      10-04-2018, 04:25 PM   #71
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Some of you guys take life too seriously.....


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Who's the girl driving the orange/gold M5 competition!! ��
Agree
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      10-04-2018, 09:47 PM   #72
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I am very puzzled by the "night in M-town" video. Aside from the shady analogy of what these men are actually doing, they are doing all this for an M850i?! That's not even a real M car.

Seriously?
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      10-05-2018, 11:10 PM   #73
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Originally Posted by mhjeep View Post
I am very puzzled by the "night in M-town" video. Aside from the shady analogy of what these men are actually doing, they are doing all this for an M850i?! That's not even a real M car.

Seriously?
Yeah that was awkward af. Are they telling us to join M Town so we can beat off to cars? :
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      10-16-2018, 11:05 AM   #74
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BMW Ad: Railroad Crossing in BMW M Town

Not bad.

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      10-16-2018, 11:15 AM   #75
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Was that the guy from fast and furious driving?
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      10-16-2018, 11:24 AM   #76
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Johnny Tran was less convincing in this segment than in the movie.
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      10-16-2018, 01:08 PM   #77
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Thread updated with latest video in the series:

Railroad Crossing in BMW M Town.
featuring M4 Coupé

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      10-16-2018, 01:11 PM   #78
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How long before some overly safety conscious group is all bent out of shape about that ad?
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      10-16-2018, 03:39 PM   #79
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The railroad ad is freakin genius.
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      10-16-2018, 03:40 PM   #80
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Quote:
Originally Posted by OnerDriver View Post
An interesting observation to me, analyzing BMW recent marketing material, cars, and the reaction of BMW fans of yore, is how the brand is not speaking to me anymore...

I used to lust for BMW cars and the marketing used to speak to me. It seems like I'm under a demographic not targeted by BMW. Not sure I've changed or BMW changed.

As a half-joke: this concept of M-Town seems to speak to 13-16 year olds who debate cars by Nurburgring numbers on YouTube comment sections.
Garage: X3 and 135i


You're totally the demographic for M cars, clearly.
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      10-16-2018, 04:02 PM   #81
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More importantly, who was that at 38 seconds? lol
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      10-16-2018, 04:06 PM   #82
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Quote:
Originally Posted by GlazierGlaze View Post
Quote:
Originally Posted by OnerDriver View Post
An interesting observation to me, analyzing BMW recent marketing material, cars, and the reaction of BMW fans of yore, is how the brand is not speaking to me anymore...

I used to lust for BMW cars and the marketing used to speak to me. It seems like I'm under a demographic not targeted by BMW. Not sure I've changed or BMW changed.

As a half-joke: this concept of M-Town seems to speak to 13-16 year olds who debate cars by Nurburgring numbers on YouTube comment sections.
Garage: X3 and 135i


You're totally the demographic for M cars, clearly.
Interesting.

So BMW Marketing department is hard at work trying to sell products to people that already own them.
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      10-16-2018, 04:35 PM   #83
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Quote:
Originally Posted by OnerDriver View Post
Quote:
Originally Posted by GlazierGlaze View Post
Quote:
Originally Posted by OnerDriver View Post
An interesting observation to me, analyzing BMW recent marketing material, cars, and the reaction of BMW fans of yore, is how the brand is not speaking to me anymore...

I used to lust for BMW cars and the marketing used to speak to me. It seems like I'm under a demographic not targeted by BMW. Not sure I've changed or BMW changed.

As a half-joke: this concept of M-Town seems to speak to 13-16 year olds who debate cars by Nurburgring numbers on YouTube comment sections.
Garage: X3 and 135i


You're totally the demographic for M cars, clearly.
Interesting.

So BMW Marketing department is hard at work trying to sell products to people that already own them.
checkmate
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      10-16-2018, 05:54 PM   #84
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Just for fun....
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https://www.youtube.com/channel/UClRTsfNzuz_EjUBu59UCykA
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      10-16-2018, 11:52 PM   #85
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Quote:
Originally Posted by OnerDriver View Post
Interesting.

So BMW Marketing department is hard at work trying to sell products to people that already own them.
It's called Brand Loyalty, and that's very valuable...
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      10-17-2018, 01:11 PM   #86
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ironically recent M cars are the worst sounding M's in all M's history..

P.S: my utopia is not an M town.. a place that i get a free new M every year..
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      10-18-2018, 02:05 PM   #87
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Quote:
Originally Posted by Mr. Tasty View Post
checkmate
totally owned!
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      10-18-2018, 02:07 PM   #88
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Well damn.. those are all beautiful cars and wonderfully filmed.. surely they could've showed a little love to the F80 M3s... they're still current right?!
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