BMW Garage BMW Meets Register Today's Posts
BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW is Second Most Valuable Car Brand in 2017 BrandZ Ranking Study

Post Reply
 
Thread Tools Search this Thread
      06-07-2017, 01:54 AM   #23
Phatcat
Lieutenant Colonel
751
Rep
1,857
Posts

Drives: BMW M5, X5M
Join Date: Nov 2012
Location: Asia

iTrader: (0)

Quote:
Originally Posted by WW435 View Post
Quote:
Originally Posted by Fundguy1 View Post
This is crazy because its most likely based on stock prices, revenues, and physical assets. That being said Tesla operating at a loss to be ranked 5th, and chevy and dodge not in the top 10 shows you how overpriced and over valued and big a bubble it is. I'd run from the stock now. Its like a dot com stock in 2000.
I don't believe these rankings have as much to do with stock performance as you are implying.
Yeah, if it is based on stock price, revenues, and physical assets, besides Toyota which will still be #1, all other rankings will be very different.

Toyota market cap is at 176B and is more than double of the next biggest automotive company. Meanwhile thanks to Tesla's recent ran up of the stock price, it is now almost worth the same as BMW, both around 60B, and is the most valuable American automotive company.

The article already said this Brand Z ranking is based on interviews with consumers. I never read too much into this ranking and prefer market cap because that's where people put their money instead of their mouth.

Though you can argue most people must be stupid to buy that much into Tesla's stocks but that's another story.
Appreciate 0
      06-07-2017, 03:52 AM   #24
sygazelle
Brigadier General
11330
Rep
3,411
Posts

Drives: 2014 328i M-Sport, 2019 X5 40i
Join Date: Sep 2010
Location: San Francisco

iTrader: (0)

Quote:
Originally Posted by WW435 View Post
I imagine they aren't chuckling at their stock performance and overall sales figures.

All car companies have had a rough time in the stock market.


Your comment about sales figures is puzzling. Here's the past 4 years. I'm pretty sure they are still chuckling. Look, it can always be better, but I don't think anybody is jumping out of windows.
Attached Images
 
Appreciate 0
      06-07-2017, 04:45 AM   #25
Fundguy1
Major General
Fundguy1's Avatar
2031
Rep
8,339
Posts

Drives: 335 e93
Join Date: Aug 2014
Location: Orlando, fl

iTrader: (0)

That's only a partial picture. Last quarter they lost $330 million. The only reason they were afloat was stock profits and loans. Worse than last year when they lost $674 million.
http://www.nasdaq.com/symbol/tsla/fi...come-statement
Appreciate 0
      06-07-2017, 04:51 AM   #26
Acexxon
Captain
639
Rep
665
Posts

Drives: 2016 F06 M6 F87 M2
Join Date: Feb 2016
Location: CAN

iTrader: (0)

Tesla is very innovative, but honestly, their interior is like crap. You can't compare a Tesla to any European cars period. Someone looking for luxury interior will never choose a Tesla. Not saying their products aren't good, just different market.
Appreciate 1
ORIGIN M.3159.50
      06-07-2017, 05:48 AM   #27
WWM3
Lieutenant Colonel
WWM3's Avatar
United_States
964
Rep
1,899
Posts

Drives: 2018 GT3
Join Date: Mar 2009
Location: PA

iTrader: (9)

Quote:
Originally Posted by sygazelle View Post
Quote:
Originally Posted by WW435 View Post
I imagine they aren't chuckling at their stock performance and overall sales figures.

All car companies have had a rough time in the stock market.


Your comment about sales figures is puzzling. Here's the past 4 years. I'm pretty sure they are still chuckling. Look, it can always be better, but I don't think anybody is jumping out of windows.
How about the NA numbers? How did they compare to their peers? That will provide you a better picture. And no not every auto stock struggled over the last several years.
__________________
Past: 1999 M3 2003 M5 2006 330i 2007 335i 2009 M3 2013 M3 2018 M3
Appreciate 0
      06-07-2017, 05:54 AM   #28
WWM3
Lieutenant Colonel
WWM3's Avatar
United_States
964
Rep
1,899
Posts

Drives: 2018 GT3
Join Date: Mar 2009
Location: PA

iTrader: (9)

Quote:
Originally Posted by Phatcat View Post
Quote:
Originally Posted by WW435 View Post
Quote:
Originally Posted by Fundguy1 View Post
This is crazy because its most likely based on stock prices, revenues, and physical assets. That being said Tesla operating at a loss to be ranked 5th, and chevy and dodge not in the top 10 shows you how overpriced and over valued and big a bubble it is. I'd run from the stock now. Its like a dot com stock in 2000.
I don't believe these rankings have as much to do with stock performance as you are implying.
Yeah, if it is based on stock price, revenues, and physical assets, besides Toyota which will still be #1, all other rankings will be very different.

Toyota market cap is at 176B and is more than double of the next biggest automotive company. Meanwhile thanks to Tesla's recent ran up of the stock price, it is now almost worth the same as BMW, both around 60B, and is the most valuable American automotive company.

The article already said this Brand Z ranking is based on interviews with consumers. I never read too much into this ranking and prefer market cap because that's where people put their money instead of their mouth.

Though you can argue most people must be stupid to buy that much into Tesla's stocks but that's another story.
Exactly.

With regard to Tesla stock, I wouldn't buy it. I prefer sound fundamentals. However it appears I've been wrong so far.
__________________
Past: 1999 M3 2003 M5 2006 330i 2007 335i 2009 M3 2013 M3 2018 M3
Appreciate 0
      06-07-2017, 07:01 AM   #29
Yeru
Second Lieutenant
Yeru's Avatar
United_States
212
Rep
239
Posts

Drives: 2013 IB E92 M3 ZCP
Join Date: Jan 2013
Location: Texas

iTrader: (0)

The rankings, while having some value, still don't reflect reality. BMW competes in the premium segment. It would be more informative to see Lexus and not Toyota stacked against BMW, Mercedes etc.
__________________
'13 E92 M3 ZCP | Interlagos Blue | 6MT | Speed Cloth | Stripper | MPE | 65K miles
'07 E90 335i | Sonora Metallic | 6MT | Premium | N54 Perf Power Kit | Perf Suspension | 18" BMW MotorSport Wheels | 90K miles/145K Km
Appreciate 0
      06-07-2017, 07:57 AM   #30
David70
Colonel
United_States
1567
Rep
2,665
Posts

Drives: 06 Z4M Coupe - 13 Cadillac ATS
Join Date: Apr 2012
Location: Cincinnati, OH

iTrader: (1)

As a consumer I don't care at all.
As an investor I don't care much at all (possibly not at all).
As mgmt. in the company I might care a little.

If I was told Rolex has the highest brand value of all watches, not sure why I would care about this either, at any level.
__________________
2006 Z4M Coupe - Stromung exhaust, ZHP knob, stubby antenna, clutch delay delete

Last edited by David70; 06-07-2017 at 08:03 AM..
Appreciate 3
Yeru211.50
      06-07-2017, 08:56 AM   #31
MalibuBimmer
Founder, Knights of the Roundel website
MalibuBimmer's Avatar
United_States
967
Rep
1,723
Posts

Drives: 2015 M4 and 2018 AMG GT
Join Date: Mar 2008
Location: The Santa Monica Mountains, CA

iTrader: (0)

Garage List
2018 Mercedes AMG GT  [0.00]
2018 Audi Q3  [0.00]
2015 BMW M4  [10.00]
I think this study is completely meaningless. How was it done?
Quote:
The study combines measures of brand equity based on interviews with more than 3 million consumers globally using data from Bloomberg and Kantar Worldpanel.
Gobbledegook. I translate that as "We rank them however we like." And based on "3 million interviews"? Bullshit.

JD Power has created so many categories that every car company -- which subscribes to its services -- can claim a few victories. Everyone gets a participation ribbon. This is pretty much the same thing.

As for a forecast of success? Please.
__________________
Previously: 2014 i8; 2013 650i convertible; 2013 650i Gran Coupe; 2013 X1; 2010 550i GT; 2010 535 GT; 2010 Z4 3.5; 2008 535ixt; 2007 M6 convertible; 2006 650i convertible; 1996 Z3; 1980 633CSi; 1978 630CS; 1972 3.0CS; 1971 Bavaria. (1971; 1979-2005 & 2017 - ? -- the Mercedes years.)
Appreciate 2
David701567.00
      06-07-2017, 09:17 AM   #32
sygazelle
Brigadier General
11330
Rep
3,411
Posts

Drives: 2014 328i M-Sport, 2019 X5 40i
Join Date: Sep 2010
Location: San Francisco

iTrader: (0)

Quote:
Originally Posted by MalibuBimmer View Post
I think this study is completely meaningless. How was it done?

While I like the result and the BMW brand is definitely highly regarded, I agree. The authors can make it come out any way they want.

That's how I feel when I see the next 10 best beaches survey.
Appreciate 0
      06-07-2017, 09:54 AM   #33
sygazelle
Brigadier General
11330
Rep
3,411
Posts

Drives: 2014 328i M-Sport, 2019 X5 40i
Join Date: Sep 2010
Location: San Francisco

iTrader: (0)

Quote:
Originally Posted by WW435 View Post
How about the NA numbers? How did they compare to their peers? That will provide you a better picture. And no not every auto stock struggled over the last several years.
You said BMW sales are struggling and didn't mention NA. I gave you the purest level of financial performance, revenue and profit, for the company, not the segment. I thought I was addressing your statement. Sorry.

BMW and Mercedes go back and forth in US unit sales leadership. So, pick a month. Pick a quarter. BMW had a great April and a sh*ty May. Next month, who knows?

I think they both build fine products. I rented brand new E class in Europe for a month last fall and fell in love. Great car. So this is not a BMW vs Mercedes thing for me.

BMW is being challenged and that's a good thing. My prediction is BMW will thrive under this pressure to perform. Will they come out on top? Who knows. But unless they step on their bratwurst big time, they will be just fine.
Appreciate 0
      06-07-2017, 10:01 AM   #34
sygazelle
Brigadier General
11330
Rep
3,411
Posts

Drives: 2014 328i M-Sport, 2019 X5 40i
Join Date: Sep 2010
Location: San Francisco

iTrader: (0)

Quote:
Originally Posted by WW435 View Post
How about the NA numbers? How did they compare to their peers? That will provide you a better picture. And no not every auto stock struggled over the last several years.

As a favor to the rest of the class, would you please name the car stocks that have not struggled over the past 5 years. Thanks. I'm always eager to learn something new.
Appreciate 1
      06-07-2017, 10:03 AM   #35
Crashnbrn5
Banned
United_States
506
Rep
1,239
Posts

Drives: 2016 335i GT M-Sport
Join Date: Jan 2013
Location: Brooklyn, NY

iTrader: (0)

Quote:
Originally Posted by Fundguy1 View Post
This is crazy because its most likely based on stock prices, revenues, and physical assets. That being said Tesla operating at a loss to be ranked 5th, and chevy and dodge not in the top 10 shows you how overpriced and over valued and big a bubble it is. I'd run from the stock now. Its like a dot com stock in 2000.
TSLA will but 425 a share 1st before it drop 50%. 2018 they are saying 400. Maybe, but time will tell. Overvalued for sure! But the investors think that it will balance out after 5 years. Things take a lot of time.
Appreciate 0
      06-07-2017, 11:37 AM   #36
Powaup
Brigadier General
Powaup's Avatar
United_States
1253
Rep
3,688
Posts

Drives: 2021 Supra 3.0 (Past: 2015 M23
Join Date: Aug 2012
Location: San Francisco, CA

iTrader: (0)

Garage List
2015 BMW M4  [10.00]
Quote:
Originally Posted by Pretender View Post
Within 3 years, Tesla will be at #4 once all model 3 are delivered.
Quote:
Originally Posted by CalCarNut View Post
Tesla's Model X is barely selling so I doubt they'll hit #4 with current offerings.
If Tesla can deliver Self-Driving within 3 years as they say they'll be #1
__________________
Check out my YouTube Channel Powaup
Instagram: @ Powaup
Appreciate 0
      06-07-2017, 11:39 AM   #37
Powaup
Brigadier General
Powaup's Avatar
United_States
1253
Rep
3,688
Posts

Drives: 2021 Supra 3.0 (Past: 2015 M23
Join Date: Aug 2012
Location: San Francisco, CA

iTrader: (0)

Garage List
2015 BMW M4  [10.00]
Quote:
Originally Posted by WW435 View Post
I don't believe these rankings have as much to do with stock performance as you are implying.
Yea because TESLA has a Mkt Cap of $60B (as of today), i wonder how they come up with those numbers in the OP
__________________
Check out my YouTube Channel Powaup
Instagram: @ Powaup
Appreciate 0
      06-07-2017, 11:42 AM   #38
insanecoder
Banned
1410
Rep
3,211
Posts

Drives: 340isDrive
Join Date: May 2016
Location: East Coast USA

iTrader: (0)

Flip #1 and #10 and we're good to go..

Appreciate 0
      06-07-2017, 12:46 PM   #39
Pretender
Colonel
Pretender's Avatar
150
Rep
2,419
Posts

Drives: 06 330i, 07 328i, 16 X1, >17M2
Join Date: Aug 2005
Location: Bay Area, CA

iTrader: (1)

Garage List
06 330i  [0.00]
Quote:
Originally Posted by Fundguy1 View Post
Quote:
Originally Posted by ORIGIN M. View Post
Why don't you try advising someone who is paying you.

You are just spreading garbage around. Nothing more. Next /

Hmmm. Almost no physical assets, net losses in sales, promises that have to be met, and a stock price through the roof. P/E ratio of -75. Half a million negstive cash flow with positive cash flow only from loans and stock price increases. Where's the garbage if not tesla as an investment at this point?
Look at Amazon 20-25 years ago: same as Tesla. Tesla ain't losing money but reinvest their cash into future innovation.
The whole stock price is a bet that investors would place based on the company's ability to innovate. In this case, no doubt about Tesla's innovation: Model S was 5 years ahead anyone in this industry. Look at that. Besides, product portfolio: Tesla is not a pure Automaker company but energy company: Tesla Roof, PowerWall, Solar City remind you of anything? Make sure you never forget that.
__________________
It's a great time to be alive
Appreciate 1
sygazelle11329.50
      06-07-2017, 12:53 PM   #40
Pretender
Colonel
Pretender's Avatar
150
Rep
2,419
Posts

Drives: 06 330i, 07 328i, 16 X1, >17M2
Join Date: Aug 2005
Location: Bay Area, CA

iTrader: (1)

Garage List
06 330i  [0.00]
Quote:
Originally Posted by CalCarNut View Post
Tesla's Model X is barely selling so I doubt they'll hit #4 with current offerings.
Since when Model X was Bread and Butter of Tesla? It's like you say BMW X cars are their core. Nope, Tesla Model 3 is their bread and butter and with 500k+ orders to fill, I believe Tesla will dominate the car industry soon. Just fyi: Tesla S outsold Mercedes S Class in their own backyard last year.
__________________
It's a great time to be alive
Appreciate 0
      06-07-2017, 01:47 PM   #41
CalCarNut
Brigadier General
CalCarNut's Avatar
United_States
1061
Rep
3,258
Posts

Drives: 2015 F36 Jet Black Sport Line
Join Date: Apr 2015
Location: Blue Skies

iTrader: (0)

Garage List
Quote:
Originally Posted by Pretender View Post
Since when Model X was Bread and Butter of Tesla? It's like you say BMW X cars are their core. Nope, Tesla Model 3 is their bread and butter and with 500k+ orders to fill, I believe Tesla will dominate the car industry soon. Just fyi: Tesla S outsold Mercedes S Class in their own backyard last year.
My reply was to a post that quoted current offerings (X included), which is NOT selling well, hence my reply. Model 3 is NOT their bread and butter considering that the car isn't built, not available and won't be until 2019 makes your comment speculation at best. The guesstimate is about 500K orders in..but TESLA won't confirm any numbers. TESLA even says they point prospective 3 buyers to the S and X..(X ain't selling so they're trying to upsale the consumer). Almost a bait/switch tactic. Re: BMW X models..check the sales; the 3/4 numbers are decreasing while the X models are going up. The market is completely shifting.
__________________
2015 BMW F36 428i JetBlack. Sport Line Edition
25% 3M Tint|
Appreciate 0
      06-07-2017, 05:02 PM   #42
AndreyATC
Banned
AndreyATC's Avatar
United_States
99
Rep
1,828
Posts

Drives: 2016 Tesla Model X P90DL
Join Date: Oct 2006
Location: Near NYC

iTrader: (2)

Garage List
Quote:
Originally Posted by Fundguy1 View Post
That's only a partial picture. Last quarter they lost $330 million. The only reason they were afloat was stock profits and loans. Worse than last year when they lost $674 million.
http://www.nasdaq.com/symbol/tsla/fi...come-statement
Oh, Fundguy1 and Tesla
You always seem to attack the company any time you get a chance
Did you have the same approach to Amazon stock when they were losing money because of rapid growth?
No assets?
So, former large modernized Toyota plant where they are building 100K cars a year is not an asset? That same plant is expanding for 500K volume.
Is Gigafactory asset, or the largest Solar plant in Buffalo NY?
They have to invest and spend to grow and with your background you should know this.
Unless you work for oil industry and really against it
Appreciate 0
      06-07-2017, 05:22 PM   #43
AndreyATC
Banned
AndreyATC's Avatar
United_States
99
Rep
1,828
Posts

Drives: 2016 Tesla Model X P90DL
Join Date: Oct 2006
Location: Near NYC

iTrader: (2)

Garage List
Quote:
Originally Posted by Pretender View Post
Just fyi: Tesla S outsold Mercedes S Class in their own backyard last year.
This year, Actually it outsold S-class, 7-er, A8 and Porsche combined

https://electrek.co/2017/05/26/tesls...uxury-segment/
Appreciate 0
      06-07-2017, 06:23 PM   #44
Pretender
Colonel
Pretender's Avatar
150
Rep
2,419
Posts

Drives: 06 330i, 07 328i, 16 X1, >17M2
Join Date: Aug 2005
Location: Bay Area, CA

iTrader: (1)

Garage List
06 330i  [0.00]
Quote:
Originally Posted by AndreyATC View Post
Quote:
Originally Posted by Pretender View Post
Just fyi: Tesla S outsold Mercedes S Class in their own backyard last year.
This year, Actually it outsold S-class, 7-er, A8 and Porsche combined

https://electrek.co/2017/05/26/tesls...uxury-segment/
And another note:
https://www.autoevolution.com/news/t...ng-106302.html
__________________
It's a great time to be alive
Appreciate 0
Post Reply

Bookmarks


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 09:29 AM.




m2
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST