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      08-26-2015, 10:30 AM   #1
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Hyundai launches N sub-brand to take on BMW M

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Hyundai launches N sub-brand to take on BMW M
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Remember when former BMW M chief engineer Albert Biermann recently left for Hyundai [read story]? At the time, we wondered if this signaled Hyundai's goal of launching a dedicated performance sub-brand to take on BMW M.

Well that didn't take long. Hyundai has just announced that it will introduce the "N" performance sub-brand at the Frankfurt auto show next month by showing two concept cars - the Hyundai N 2025 Vision Gran Turismo and the RM15 Concept RR.

The Hyundai RM15 Concept RR is a mid-engine hatch with a 2.0L, 296 HP engine, based on the Veloster, and in a paint color scheme that BMW M fans would be familiar with

Quote:
Press Release

Hyundai Motor's New High Performance Sub-brand 'N'
Takes Center Stage at Frankfurt Motor Show


- The sub-brand N will build new momentum for an exciting driving performance and provide emotional driving experience for customers
- The latest motorsport challenger and two dynamic concepts will also be introduced at the Motor Show

August 26, 2015 – Hyundai Motor will showcase its high performance sub-brand N at the Frankfurt International Motor Show 2015. The result of intensive testing and product development, the sub-brand N builds on Hyundai Motor's successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring 'the most thrilling winding road' fun to customers who truly love cars.

The N builds on not just Hyundai Motor's continued advancement as a primary competitor in World Rally Championship (WRC) but also on the company's dedication and investment to create striking and pioneering high performance cars. It capitalizes on Hyundai Motor's fast-growing strength and signifies the pace of change within the brand, matching the company's ambition to challenge perceptions by making real and emotional connections with customers.

Highlighting Hyundai Motor's passion for performance and engineering competency, a preview of the New Generation i20 WRC car will appear on stage during the motor show to demonstrate Hyundai Motor's performance ambition.

Based on the New Generation i20, the rally car is the first prototype for the vehicle that will challenge for the podium in the 2016 WRC. Already undergoing a punishing testing, engineering and development regime, the new car is building up to its final rally-specification ahead of its debut at the start of the 2016 FIA World Rally Championship at Rallye Monte Carlo.

Furthermore, an ultimate concept car showing the brand's perspective on future performance characteristics will be introduced during the Motor Show. The 'Hyundai N 2025 Vision Gran Turismo'* concept highlights sustainable technology and race car design, truly representing the future potential of Hyundai N. Through this new concept, Hyundai Motor is engaging further with its fans and the online community by making Hyundai's passion and performance accessible to millions of people around the world.

In addition, the Hyundai RM15 concept car will be displayed, representing the company's passion for performance and suggesting how the Hyundai N driver-focused technologies could come into production. The mid-engine concept, with a 2.0-liter 300ps engine, is undergoing further developments to apply high-performance technology to Hyundai Motor cars in many exciting ways.
Hyundai Motor's press conference will take place in Hall 6 at 11:30 (CET) on Tuesday 15th September 2015.

* Hyundai N 2025 Vision Gran Turismo: This concept is a new project by Hyundai Motor to be coming exclusively to PlayStation®'s Gran Turismo video game series.

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      08-26-2015, 10:31 AM   #2
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Oh snap bringing the fight.
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      08-26-2015, 10:32 AM   #3
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Cause people who are looking at new M cars are going to cross shop Hyundai
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      08-26-2015, 10:39 AM   #4
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Quote:
Originally Posted by Killramos View Post
Cause people who are looking at new M cars are going to cross shop Hyundai
Cause [Badge > Product].
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      08-26-2015, 10:41 AM   #5
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N is one better than M?
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      08-26-2015, 10:42 AM   #6
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Pathetic...
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      08-26-2015, 10:42 AM   #7
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      08-26-2015, 10:46 AM   #8
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As long as the price tag is not any where near the M range then the cars will sell.
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      08-26-2015, 10:46 AM   #9
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Why the letter N lol. This'll be interesting. Wonder what them genesis boys are thinking now.
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      08-26-2015, 10:46 AM   #10
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N stands for Not M.
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      08-26-2015, 10:48 AM   #11
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N? Such a blatant ripoff. Is Kia going to come out with ANG next?
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      08-26-2015, 10:48 AM   #12
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Quote:
Originally Posted by ckfraser View Post
N? Such a blatant ripoff. Is Kia going to come out with ANG next?
LMAO!! Dude you beat me to it..
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      08-26-2015, 10:51 AM   #13
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April fools boys now we can go back to work.

If it was a 4 cylinder bumping 500hp and proven in an RWD, or AWD system then come see me Hyundai and I'll de badge the shit outta that car
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      08-26-2015, 10:52 AM   #14
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Quote:
Originally Posted by ckfraser View Post
N? Such a blatant ripoff. Is Kia going to come out with ANG next?
darnit!! you beat me to it too lol

Gosh this is pathetic! really? "n" comeonnnn
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      08-26-2015, 10:57 AM   #15
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Quote:
Originally Posted by 3PedalMINI View Post
darnit!! you beat me to it too lol

Gosh this is pathetic! really? "n" comeonnnn
I guess you will now be able to get your Genesis with an N-Sport package.

Last edited by Delta0311; 08-26-2015 at 11:04 AM..
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      08-26-2015, 10:57 AM   #16
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Quote:
Originally Posted by Levi View Post
Cause [Badge > Product].
Just because you don't like the premise of what I said doesn't mean I am wrong.
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      08-26-2015, 11:00 AM   #17
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Welcome to the geNNy zone!!
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      08-26-2015, 11:04 AM   #18
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Good for them. I don't understand the negativity when a "sub-par" brand wants to try something (I, for the record, do not consider Hyundai "sub-par"). At worst, I'm neutral in such situations. If you look at the bigger picture, when companies compete, the consumer always wins.

Even if the cars can't match BMW on the "total package" with things like interior quality, etc., as long as the cars drive competently and are fun, then I could see enthusiasts who emphasize the experience over the badge cross-shopping these. Many will see the price/other nuances as a great compromise.

If these "N" cars don't end up competing with BMW, it's at least another company trying something to show that there's a market for fun cars and as long as that market is proven to exist, then automakers will continue to be motivated to make those fun cars for us gearheads.

At worst, they flop and it won't make any real difference to what you drive anyway. I doubt it'll be this bad though considering their hiring of BMW's (now former) M-division chief engineer.

If Hyundai's proven anything in the last 10 years, it's that they know how to turn a ship around. Think about how their brand perception and quality has changed in that time frame.

Even if you don't like Hyundai, you still win. I'm anxious to see what they come up with, but I'm going to wait and see before I make any further judgments.
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      08-26-2015, 11:04 AM   #19
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Since Hyundai was able to convince the Pope to ditch Mercedes and ride a Hyundai Popemobile, i think their N-sub brand will be doing well
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      08-26-2015, 11:18 AM   #20
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      08-26-2015, 11:20 AM   #21
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I like more competition. fanboys acting like bmw is paying their bills
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      08-26-2015, 11:20 AM   #22
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If this reflects what they have been able to package into a Genesis sedan at that price point, then BMW will have something to worry about.

product >> badge
Cuz enthusiast
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