BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BIMMERPOST Universal Forums > General BMW News and Cars Discussion > Have you seen BMW's new logo design? [Update: will not be used on vehicles]

Post Reply
 
Thread Tools Search this Thread
      03-03-2020, 01:32 PM   #45
Pol
Major
Pol's Avatar
Belgium
1116
Rep
1,407
Posts

Drives: M2 CS BMS DCT August 2020
Join Date: Oct 2008
Location: Belgium

iTrader: (0)

And the new 2D ///M logo, obviously inspired by Futura 2020


Last edited by Pol; 03-03-2020 at 01:40 PM..
Appreciate 0
      03-03-2020, 01:33 PM   #46
RowanBuds
Colonel
RowanBuds's Avatar
1707
Rep
2,052
Posts

Drives: 3 pedal 718, G05, MkVII GTI
Join Date: Dec 2008
Location: Bergen County, NJ

iTrader: (0)

Quote:
Originally Posted by ajaysmind View Post
I think its about minimalism and thats how the future seems to be designed at least.
The grille and badge design teams should've been swapped.

Looks cheap.

I also wonder how it's going to adhere, like how much space is there for the adhesive? And will it goes edge to edge? Otherwise you've got a raised perimeter everywhere?

These newfangled clear plastic badges won't last long on street parked cars.
__________________
Moved to the darkside: '23 718 GT4; 11-10-2022.

Le Mans Blue F80 - Munich 5-22-2015 / US 7-7-2015 / SOLD 9-17-2022
ED Recap
Arctic Grey G05 - Spartanburg 8-29-2019
X5 PCD Recap
Appreciate 0
      03-03-2020, 01:35 PM   #47
ron_jeremy
Captain
ron_jeremy's Avatar
Norway
513
Rep
985
Posts

Drives: 13' F25 X3 20d & 16' i3
Join Date: Jun 2006
Location: Norway

iTrader: (0)

It's ridicolius how much bitching going on these days. The i4 concept were a breath of fresh air, and the BMW logo 6.0 looks modern and suits the i brand.
__________________
3 series: E30: 89 325i, E36: 92 325iC, 94 320iC, 96 320i Convertible, 94 320iaC, E46: 99 320ia, E90: 06 318i Le mans, E91: 07 318dt
5 series: E39: 97 520ia, 01 530Dat, E61: 09 520Dat
X series: E83 05 X3 2.0d, E84 10' X1 2.0 X-drive DA, F25 13' 2.0da X-drive.
Appreciate 7
jwong77319.00
jmg18493.00
BMWZ41904.00
Weiman153.50
37b86.00
TGG37.50
kitzune49.00
      03-03-2020, 01:37 PM   #48
jwong77
Captain
319
Rep
718
Posts

Drives: 2018 530e
Join Date: Sep 2010
Location: Pleasanton

iTrader: (7)

Garage List
Quote:
Originally Posted by ron_jeremy View Post
It's ridicolius how much bitching going on these days. The i4 concept were a breath of fresh air, and the BMW logo 6.0 looks modern and suits the i brand.
Agreed, but it's the internet, bitching about shit that doesn't matter and you have no control over is modus operandi.
__________________
2018 BMW 530e Alpine White | Black Napa Leather | Bone Stock
Appreciate 2
BMWZ41904.00
Weiman153.50
      03-03-2020, 01:42 PM   #49
stein_325i
Ring Leader of G8X Haters
stein_325i's Avatar
No_Country
25051
Rep
8,761
Posts

Drives: A Car
Join Date: Dec 2017
Location: All-Around

iTrader: (0)

I'm sure those worrying can easily buy a new aftermarket emblem, its not like this is a part that can't be removed and changed.
__________________
Current Garage: 2022 Mercedes-Benz S 580 / 2023 Genesis GV70 2.5T / 2007 Mercedes-Benz E 350 / 1999 Mazda MX-5 Miata
Retired: '95 E36 325i 5MT / '04 E46 330i 6MT / '05 E83 X3 3.0i / '11 E90 335xi / '17 G30 540i / '19 F87 M2C 6MT / '19 MB CLS 53 / '20 MB GLC 300
Appreciate 1
BMWZ41904.00
      03-03-2020, 01:48 PM   #50
DCG
REBEL
DCG's Avatar
United_States
781
Rep
1,269
Posts

Drives: BMW X4
Join Date: Sep 2014
Location: New York

iTrader: (0)

If you're going to have ultra modern looking cars such as concept cars they need to have a matching updated logo. It's still 100% recognizable. Minimalism!

I still like the old-school positioning of the C-pillar badge, when executed it always look sharp.
Appreciate 2
BMWZ41904.00
      03-03-2020, 01:50 PM   #51
atl_1M
Major
United_States
1520
Rep
1,135
Posts

Drives: '11 1M, '20 X5 40i
Join Date: Jun 2007
Location: Atlanta, GA

iTrader: (1)

So basically the body color will determine the background instead of it defaulting to black. Since I typically only get black cars, it'll just end looking the same..
Appreciate 1
Ikester192120.50
      03-03-2020, 01:54 PM   #52
spuntyb
Brigadier General
spuntyb's Avatar
United_States
4052
Rep
4,976
Posts

Drives: 2019 F90 Competition
Join Date: Aug 2013
Location: USA

iTrader: (0)

Quote:
Originally Posted by bjcarls View Post
Hard to clean that area now, thus I don't like it.
Just debadge every time you clean
__________________
<b>2023 M5C SRG|Aragon || 2018 Macan GTS</b>

2019 F90 Comp MBB|Black (sold)
2018 F80 ZCP TB|SS (sold)
2015 F30 335 AW|CR (sold)
2015 F31 MG|CR (sold)
2011 E90 JB|Oyster (sold)
Appreciate 1
J-RO2078.00
      03-03-2020, 02:03 PM   #53
M4_GTS
Lieutenant Colonel
Hong Kong
1153
Rep
1,523
Posts

Drives: M4 GTS
Join Date: Apr 2016
Location: Vancouver

iTrader: (0)

Quote:
Originally Posted by BMWZ4 View Post
I wonder what others said when the other five iterations came about...lots of barf/hate/jokes no doubt
But this new one is so far off.
Appreciate 0
      03-03-2020, 02:03 PM   #54
Artemis
Moderator
Artemis's Avatar
28912
Rep
13,047
Posts

Drives: BMW M2 Competition
Join Date: Jun 2011
Location: Belgium

iTrader: (0)

2010 video by BMW about the origin of its logo:

__________________
///M is art Artemis
Appreciate 2
      03-03-2020, 02:09 PM   #55
Prissy
Brigadier General
Prissy's Avatar
Taiwan
1064
Rep
4,856
Posts

Drives: M340i
Join Date: Sep 2008
Location: NY

iTrader: (6)

Garage List
2015 BMW F30  [5.50]
2020 M340I  [0.00]
2017 X3  [0.00]
2008 BMW E92  [9.00]
2010 BMW E92  [10.00]
Now they want to F up their logo hmmm.....
Appreciate 1
      03-03-2020, 02:22 PM   #56
Stephen5242
Canada EH!
Stephen5242's Avatar
Canada
287
Rep
338
Posts

Drives: 335i
Join Date: Feb 2009
Location: 3rd Rock from the Sun

iTrader: (0)

Quote:
Originally Posted by Prissy View Post
Now they want to F up their logo hmmm.....

Well it is their logo. I don't see the issue here.
Appreciate 2
BMWZ41904.00
jmg18493.00
      03-03-2020, 02:27 PM   #57
J-RO
Lieutenant Colonel
2078
Rep
1,838
Posts

Drives: BMW M240ix
Join Date: Jun 2019
Location: A Place I Like To Call “You’ll See”

iTrader: (0)

Quote:
Originally Posted by Artemis View Post
2010 video by BMW about the origin of its logo:

This video explains everything! The people running BMW today are assholes.
Appreciate 3
      03-03-2020, 02:28 PM   #58
Alx007
New Member
Alx007's Avatar
Switzerland
11
Rep
11
Posts

Drives: M3 CSL
Join Date: Oct 2018
Location: Switzerland

iTrader: (0)

I don't have anything in particular against the new logo, but they might as well completely change it and rename the brand as their designs for the past 15 years have nothing in common with the brand that I used to love...
Appreciate 1
      03-03-2020, 02:43 PM   #59
pz619
Brigadier General
3274
Rep
3,254
Posts

Drives: F87 M2C 6MT, Tesla 3
Join Date: Oct 2013
Location: San Diego

iTrader: (1)

It's a modern take on a classic logo. I really like it.

The grill though, that needs work.
Appreciate 1
BMWZ41904.00
      03-03-2020, 02:43 PM   #60
DarthColin
First Lieutenant
DarthColin's Avatar
Canada
44
Rep
324
Posts

Drives: 2011 1 Series M Coupe
Join Date: May 2009
Location: Grenfell, SK

iTrader: (0)

I like the 3D look of it.
__________________
‘If it even looks like rain and you pretend to be Michael Schumacher in a 599 GTO, you’ll end up in a tree’ -Clarkson
Appreciate 1
BMWZ41904.00
      03-03-2020, 02:49 PM   #61
BMWZ4
Major General
BMWZ4's Avatar
1904
Rep
5,097
Posts

Drives: '23 X1/'23 Allroad Progressiv
Join Date: Apr 2010
Location: Toronto

iTrader: (1)

Quote:
Originally Posted by M4_GTS View Post
Quote:
Originally Posted by BMWZ4 View Post
I wonder what others said when the other five iterations came about...lots of barf/hate/jokes no doubt
But this new one is so far off.
Is it though? The '97 version seems like a pretty big brand leap over the 1917/33 version
__________________
'11 Z4 30i (retired);'11 X3 28i (retired); '15 M235i Stage 1 Dinan (recalled & crushed); '16 M235i Stage 3 Dinan (retired); '15 X3 28i (retired); '14 328i (retired), 2019 X3M40i (retired); Loaded '18 X1 (retired); Loaded '20 X3MC DG, Black/Tan Merino (retired); Loaded '23 X1 Cape York green and Red/Black interior; '23 Audi A4 Allroad Progressiv
Appreciate 0
      03-03-2020, 03:01 PM   #62
advantage20
Major
advantage20's Avatar
France
1872
Rep
1,230
Posts

Drives: 330d
Join Date: Jul 2010
Location: France

iTrader: (0)

Looks just like a supermarket cart token.

This would have looked just as light and modern


Last edited by advantage20; 03-03-2020 at 03:08 PM..
Appreciate 2
emulajavi421.50
pyrat15194.50
      03-03-2020, 03:03 PM   #63
Btyler227
Private
Btyler227's Avatar
United_States
162
Rep
99
Posts

Drives: 2017 X4 M40i
Join Date: Feb 2012
Location: Houston, TX

iTrader: (0)

So, will they change the logo on HQ?
Attached Images
 
__________________
F26 X4 ///M40i Carbon Black
Appreciate 1
pyrat15194.50
      03-03-2020, 03:18 PM   #64
lcs1956
Enlisted Member
36
Rep
45
Posts

Drives: 1993 525i 344k miles
Join Date: Jan 2019
Location: Norfolk, VA

iTrader: (0)

Quote:
Originally Posted by M4_GTS View Post
their new cars already looks like shit with the big grills. Now they are ruining the iconic BMW badge. Just horrible...
Actually I prefer to think that the old badge can now be retired with honor and won't be sullied and tarnished by association with the grotesque .
Appreciate 3
KRS_SN13100.00
pyrat15194.50
tetsuo1111224.00
      03-03-2020, 03:32 PM   #65
M4_GTS
Lieutenant Colonel
Hong Kong
1153
Rep
1,523
Posts

Drives: M4 GTS
Join Date: Apr 2016
Location: Vancouver

iTrader: (0)

Quote:
Originally Posted by lcs1956 View Post
Actually I prefer to think that the old badge can now be retired with honor and won't be sullied and tarnished by association with the grotesque .
that's a great way of looking at it.
__________________
Quote:
Originally Posted by FMLYSDN View Post
You're a dick. Oops. Did I just say that?
Appreciate 2
pyrat15194.50
F30swag49.50
      03-03-2020, 04:21 PM   #66
TheBingoBalls
Brigadier General
TheBingoBalls's Avatar
Canada
3805
Rep
4,655
Posts

Drives: BMW
Join Date: Mar 2011
Location: Toronto, Ontario

iTrader: (1)

Garage List
No surprise. MINI did a refresh of their logo (flat and minimalist looking) and now BMW did it and I think it looks fine. At the end of the day, I'm still going to know it's a BMW roundel. The hofmeister kink on the other hand...

Last edited by TheBingoBalls; 03-03-2020 at 07:54 PM..
Appreciate 7
BMWZ41904.00
stein_325i25051.00
clee1982796.00
Alx00710.50
pyrat15194.50
JTO245246.50
F30swag49.50
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 08:34 AM.




m2
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST