|
But I have to be careful with how I approach this.
I haven't worked with BMW as long as some people have but even in my short 4.5 years the way they've trained us has changed DRASTICALLY!
When I wen't to genius training it was NOTHING but product knowledge, drill it into your brain.
Not it's literally nothing about product knowledge and all to make the customer experience better, for customer retention.
It's great to have a good customer experience, but product knowledge has definitely been thrown out as a bottom tier requisite.
I still try to pride myself in knowing every feature and how it works on a BMW. Yet my customer base the most complex question I get asked is, can you pair my phone and garage door.
That's my day.
I meet a car enthusiast MAYBE once every 3 months that I can just talk about the car to him/her.
|