Quote:
Originally Posted by Paul-Bracq-BMW
In just four years Paul Bracq completely changed the look and perception of the brand and litterally brought the brand into modernity (the 80's). We need someone like him at the helm of BMW design...
There are such designers out there and here are a couple of examples...
Laurens Van der Acker (head of design for Renault): he completely changed the look of Renault from boring looking or bizarre sometimes into sleek and modern. One of the most striking example is the Clio subcompact. See before and after.
Peter Schreyer (head of design for the Hyundai group - including Kia): he completely modernised the look and helped change the consumer perception of Kia. His influence on the great success of the brand was so great that the Hyundai group created for him one of the top position in the company: Chief Design Officer (unheard of that a design position is so high up in a car company). The model that illustrates this best is probably the midsize sedan Optima.
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No doubts they are both great designers, but in both these situations they took over at point where those respective organisations were particularly poor at design, so it's much easier to see their impact.
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