Sure, non-premium compact hatchbacks sell ok. But they also have more flexibility due to higher margins. Regarding the brands you mention, all are non-luxury except Audi, and they have eliminated the A3 hatchback from the US lineup now that there is a sedan, except for the new e-tron model which is very niche.
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Originally Posted by colin_e90
In the way that you tend to see more hatchbacks lately then say half a decade ago. The hatchback market is growing in the USA at least it is the west coast and Hawaii, atarting to notice brands like ford and Mazda and Chevy selling more of their smaller hatchbacks as they tend to be on the road more then their other counterparts. For instance ford sells more of the hatch variant of their focus then their sedan version. Mazda you see a bunch of Mazda 2 and 3's. Audi and Volkswagens a3 hatch and golf always have sold well. You are correct Thoe on that the hatchback market really only tends to the 35 and under crowd. Typically the younger generation and the young family. If now is going to bring it to the USA it'll most likely be their cheapest models to date because like you said it's a market that generally won't spend much of a premium, but if bmw brings it to market here it will be the higher end of the hatchback bunch
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