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People in CA market can buy the car and drive it as soon as they get it.
People in markets with inclement weather have more wiggle room because the dealers, especially if they are higher volume dealers, are "losing" money (i.e. potential earnings) if they have cars sitting on the lot waiting for the right buyer.
And shopping around dealing with far away dealers can involve extra paperwork, time and effort to obtain/transport the car, indifferent/rude dealers who know they'll never see your face again, etc.
There's a price to be paid that is not just MSRP.
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