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BMW was producing same old for a while and like Toyota, don't change anything if it works, but competition caught up and passed it. Except BMW was the "driver's" car, while Toyota was just a "reliable" car for different market. BMW now is going for numbers (sales) like Toyota always did, so it compromises on "driver's" type of things. Why spend on great suspension as XX% of driver's will never use it etc...
I feel the only way for BMW to catch up and pass competition is to create pure electric sedan with old school 3 serries / M3 feel. Create an electric car, that is also a driver's car, and not I3 golf cart type which is only useful locally with that range.
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