[Artemis]

Originally Posted by medphysdave

He said each dealership is getting 1. This jives with another source that mentioned 1 per dealership and high volume dealership's might get 2.
A more obscure comment clearly indicated that this "1 per dealership" is a direct marketing ploy to get traffic into dealerships.
Combined with the timing of the m3/m4 release and it makes perfect sense.
I speculate some nice incentives on other BMW's will also coincide with this release.

"BMW M3 Debuts On September 23 Wearing Isle Of Man Green Body" https://www.motor1.com/news/439678/b...er-launch/amp/

"Thanks for visiting us. I'm sorry, but the M2 CS allocation is no longer available. But let's have a look over there in the corner at that beautiful M2 Competition. Oh, and have you heard about the fantastic brand new G80 M3 and G82 M4 ?"