Quote:
Originally Posted by JCZ5
Here's a question for you, would you still be interested in ED if you don't get ED pricing?
I ask because I think my dealer may go with that approach to make a few bucks
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A big part of the appeal is the trip. If I wasn't able to do that I would feel pretty slighted and probably wouldn't do it at all. I have been wanting to do ED for about 10 years now, always hoped that one day it would make sense. As an employee at a BMW center I will forego the 'Center Employee Lease' option which usually has some hefty discounts (except on the M2 which we all know leases terribly) to do ED instead. The M2CS is a great opportunity for me to do ED, both for personal appeal and from the financial 'opportunity cost' approach.
When a dealer gives customers the Euro Delivery MSRP they are giving up BMW's Added Value on that vehicle which in most cases is all of the front end profit that is made on new cars. Hence why most dealers are not willing to go that route, especially on a limited edition car that they could gouge a large profit on.