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Originally Posted by 08njSTEP
The evidence is clear through the posts here. People consider warranty and maintenance as interchangeable. They are NOT, but are seen as the same. This is the very reason why it was a bad move. So the average(non M) buyer is loosing an oil change or 2 and some wipers, but believes that the larger(warranty) items will/might not be covered. That is bad for the brand. A very small cost cutting has the effect of putting doubt in the consumer's mind. That is penny wise, pound foolish. The smarter move would have left the term and merely removed brakes and clutch. Cost saved without damaging reputation. I hope the executive that came up with this finds a new position at VW ag.
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This is a weak argument. Every car comes with a warranty. Very few include maintenance.