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I'm sure BMW is aware of this fact, and IMO, is part of the reason why BMW spends less time developing universally engaging cars to drive and more time chasing tech and strict numbers. I've heard many positive descriptors regarding tesla products, but "driver's car", "engaging", or "sense of theater" are not things I have heard. Sadly, they're things I prefer in my cars. I think for Joe/Jane UpperMiddleClass with ~$60k to spend on a car or SUV, any type of driving engagement just doesn't enter into the purchase decision. Tech and the feeling of acceleration can be pretty compelling for most when done well in combination.
BMW is in a tough spot IMO.
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