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I think "zero benefit of driving" isn't a set value. A purely cosmetic change can help someone stay satisfied with their purchase over time, or fix an issue that was annoying them (udder). There are already a lot of features on these cars that don't really benefit the driving experience but have aesthetic impacts or other advantages (carbon fiber interior bits vs. cheap painted plastic). The value might not be expressed in numbers on track run results, but the value is still there.
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