Quote:
Originally Posted by Maynard
Good - now perhaps they will stop trying to be a luxury car maker and get back to 'The Ultimate Driving Machines'. I think the luxury car market is about to take another Lexus-style hit from the Koreans anyway. (OK, I know this is bad for the company overall, and I actually think BMW makes a better luxury car, but I also know my tastes are way skewed from anybody buying a serious MB).
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Agreed that BMW needs to get back to The Ultimate Driving Machine.