View Single Post
      08-20-2019, 02:51 PM   #54
Rupes
Major
Rupes's Avatar
United_States
1054
Rep
1,459
Posts

Drives: F87 M2 (current), E90 330xi (w
Join Date: Apr 2013
Location: Oregon

iTrader: (0)

Quote:
Originally Posted by frankchn View Post
I don't think being cool matters. Mercedes has never been "cool" or "sporty" yet they have better sales than BMW.
Nice assessment, but I do think there is an important distinction here.

Mercedes has never been cool, but they have always been luxurious. They're successful because they've retained this image and focus over several decades. Ditto for Porsche on the premium sports market.

BMW is their schizophrenic cousin. Sometimes cool (E46 3 series), sometimes not (Active Tourer), and sometimes they go off the rails and pretend to be someone else (electric cars).

None of these things are inherently bad, but it just feels very desperate. So what's the focus, BMW? Where is the passion? After 15+ years of BMW ownership, I certainly don't know, so my next car will be from another brand that has clearly defined what it cares about.
Appreciate 1
city1991228.00