Quote:
Originally Posted by Artemis
I could be mistaken, but it looks like the US got allocated more M2 CS than initially scheduled.
Sales of the 1M was a totally different story (2011-2012): initially 2700 were scheduled, but demand in 2011 turned out so high that BMW decided to make as many as possible, ramping up production in September 2011, all the way till June 2012: 6309 cars. The US got 740 cars (2011 only). And in the end not all demand could be met due to production capacity limitations. Demand for the 1M also remained strong afterwards, explaining the unusually high resale price for the 1M, even today.
In contrast, M2 CS demand is lukewarm over here. It's a hard seller. The reason has been discussed to death: people like the M2 CS (no doubt about that, it is a cool piece of kit), but dislike the immodest price-tag (compared to the 1M, OG M2 and M2C). Several 0 mile / low mile M2 CS start popping up on car sales websites in Europe, and most of the ads flaunt the "limited edition" tag-line (see for example here). The coin flippers breed is hoping for a frenzy, which is not gonna happen (just like it didn't happen for the M4 GTS, M4 CS and M3 CS). |
It still seems to be right on target with what I was told in June. Every dealership gets 1, and high volume dealerships get two. My SA estimated about 30% of dealerships would fall into that category. (347*1.3) + 12 military = 463. I'm guessing demand was higher than expected, or 2200 was a fixed target and they have to go somewhere. I was also told that this model was meant to further stimulate sales by allowing dealerships with less consumer CS interest to trade other dealerships for cars they can sell.