Quote:
Originally Posted by george.ax
Agree, from everything I've seen no US allocations yet. However I didn't know whether the dealer needed to tell BMW they wanted 1 or more, or just wait to be "invited" to take 1 or more?? Based on Euro-posters who said if you don't take your allotment it doesn't revert to the dealer, it goes back in the pool for some other requestor.
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Some countries use the "Be The First" platform: a potential BMW customer makes a reservation through a dedicated "Be The First" BMW website before (and after) official release, subject to the payment of a refundable 'reservation fee'. If no deal materializes within a predefined period with the BMW dealer indicated by the customer, the slot goes back to BMW for redistribution.
It's a smart way to ensure that cars are sold (instead of sitting unsold on dealer's lots), to test the waters (check demand), limiting coin-flipper practices, and to create some sort of hype of exclusivity/privilege.
Belgium and Luxembourg: 131 M2 CS cars. Not quite a sales hit, 10% discounts possible, struggling since several months to drag itself to 'sold out'. Main reasons: too expensive for a BMW 2-Series + existence and pricing/discounts of the M2 Competition.
But other sales techniques may apply elsewhere.
ABC = Always Be Closing (1992: Mister Peptalk drives an $80K BMW)