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      01-23-2017, 10:56 AM   #208
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Drives: M4 CP/G20 330e/F31 340i
Join Date: Sep 2013
Location: Oxfordshire and Scotland sometimes

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Originally Posted by SCOTT26 View Post
Originally Posted by DCG View Post
BMW SX Concept

The sexiest BMW concept I've ever seen!!!
If I put on my design evaluators hat for marketing purpose.
I must ask what makes it a BMW?
Unfortunately it seems to be a bunch of details-

Kidney grilles (which get bigger by the generation)
Hofmeister kink
Double headlights (even if the inner one doesn't do anything)
A "shark" or aggressive nose

They're now trying make out the the L shaped rear lights are now part of that, even if they look rubbish on certain cars, like the LCI 1 series.

Much as I'm fond of these signature design features, they hardly make a coherent design language anymore.

Jaguar, Mercedes, Land Rover/Range Rover all seem to have a more coherent family design language at the moment to my eyes. By that I mean stance, proportions, silhouettes, more than small design features.
Current: 2018 M4 Competition, 2019 G20 330e MSport, 2016 F31 340i MSport tourer
Gone...F30 330e, Boxster S 987, F31 335d, Mini Cooper SD, E89 Z4, E90 330d 320d, E60 520d, E46 330d 320d, MX5s, E30 325i