Quote:
Originally Posted by M3 Adjuster
The price drop in the M2 from the M4 is directly due to the following.
No CF ROOF
less expensive motor
Less expensive interior
Lower quality seats
No adaptive suspension
No Individual
BMW has spread the costs of suspension,
Transmission, and nearly all drivetrain costs across both models including the wheels and tires.  |
Ordering a multi-course menu (package for a global price) proposed by the restaurant, is normally less expensive than ordering the same courses
à la carte. And the food may be more fresh (better availability) and quicker prepared.
Predefined package(d) (rather loaded) = less choice for the customer to personalize = more efficiency at the factory = lower production cost.
Also: M3 = cash cow. M2 profits and publicity may be less, percentage wise (production cost versus MSRP).