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Originally Posted by SCOTT26
That is your opinion.
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I don't know. As a shareholder I am not that optimistic. BMW is down 10.7% in sales YTD compared to 2015. The only automaker of significance that fared worse this year in the US is Mazda at 17%. Even VW with its scandal and lack of SUVs in the lineup is only down 7%. These days when I talk to coworkers and friends, the brand seems to be more associated with numb, under-damped cars or bad headlights, than the driver-focus. I think the i8 is a great effort, but it isn't something that is in reach of your core audience. Tesla being able to gather nearly 200000 deposits within 24 hours is pretty significant signal of what the market wants.