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      04-02-2016, 04:21 PM   #82
1cleanm6
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Quote:
Originally Posted by Wolf
Quote:
Originally Posted by SCOTT26
This is conclusive proof that the US Market is dependent on SUVs not just for BMW but all manufacturers that are represented in the US either domestic or foreign. You only have to look at the X models to see they are having higher gains than the conventional portfolio and not just something affecting BMW.

If you look at the new X1 it sales are rising rapidly and has once again retained its best selling compact SUV title in Europe.
The new 7er is also doing exceptional business.

With the US dependency on SUVs. There is plenty on the way to keep a strong sales momentum. The BMW X1 225e iPerformance is imminent as is the M Performance X1. The first BMW X2 model will also be offered for North America.

And guaranteed to make a huge impact will be the all new BMW X3 a car for many firsts.
To be made outside North America alongside Spartanburg at the multi-award winning Rosslyn plant in South Africa.

First to use a new X oriented architecture derived from BMWs CLAR matrix including Carbon Core. First X model to introduce the all new design language for X models. First X3 to introduce an extended wheelbase model for select markets.
The X3 will also introduce an all new X4 Sport Activity Coupe and with it the first generation of BMW X3 M and X4 M.

An all new BMW X5 is also on fast track but first a slight LCI is imminent for the F15.
And then the Premium market will receive its first luxury SUV from BMW.
The BMW X7. A vehicle that can be configured to accommodate seven in absolute practicality or four in absolute luxury. Two wheelbases allows X7 to be the 7er of SUVs and is the first of its kind from a German manufacturer.

But of the regular portfolio. There is a new 5er imminent, the 2er Sedan built in China for China at first. The first of its kind built and developed especially for one market. Offering BMW attributes in a compact and affordable compact body.
LCIs for the BMW 3er Gran Turismo and the BMW 2er and 4er.
The Extremely powerful and dynamic BMW M760Li and 740e iPerformance.
Europe will receive a new 750d.
An all new 5er Gran Turismo continuing its success of first class luxury but within a more dynamic and sleeker body.

The first of joint BMW-Toyota partnership brings forth the all new Z5 Roadster to be followed by a Coupe. Z5 will be extremely advanced and light for its class its material count will shame certain high end sports cars.
It will also be unique by offering specialised engines with power updates exclusive to this car only. This will be further highlighted by an all new Z5 M. Currently being tested.

The G30 5er begins the complete renewal of the rest of the BMW portfolio including the X3,3er,1er and 6er models first.
Then there is the latest progression for BMWi starting with the i3 this Summer and then the BMW i8 introducing the i8S and BMW i8 Roadster.

The further legislation to lower C02 limits in the EU and other markets will continue with more sustainable drivetrains and models reflecting the entry,luxury and high performance segments.

And then there is the additional brands of MINI and Rolls-Royce.
MINI will introduce an all new Countryman this Summer and will be joined by a sportier PACEMAN replacement aligned with the BMW X2 but this time featuring 5drs. An additional new MINI is coming to take advantage of a growing entry market and again part of a partnership. The current MINI will receive a "chin lift" to better integrate the air intakes like the new MINI Clubman.
And for the third time there will be a new MINI JCW GP which to those that have seen the strategy for it advise it has a similar aesthetic in lightweight materials to a BMW M4 GTS.

And with RR introducing its all new Aluminium space frame and architecture for its next generation of motor cars for the luxury plus segment. Starting with the new Phantom that will be the Worlds most advanced luxury car. Its engineering advises of a very exciting future for BMW.
And then the first RR "SUV" will arrive on the market.

The crowning achievement for BMW will showcase an entirely new direction and philosophy with two new vehicle BMWi NEXT and the 9er flagship.
The 9er will focus on assisted drivetrains as its main choice of power. But will reflect its status to deliver exceptional dynamics, refinement and Performance.
There has not been a more direct attempt to tap into the sporting side of the luxury plus segment which is where the 9er aims to accomplish.


Retaining a successful profit margin for the Luxury/Luxury + Segment. (BMW)

X7 (incl. V12 /MPerformance version)
7er inc. V12 MPerformance/iPerformance/Li
i8 Roadster (incl. iPerformance S version)
Z5 Joint BMW-Toyota Sports Car) (incl. M version)
9er Luxury Sports Sedan (incl MPerformance version)

Retaining a successful profit margin for the Luxury/Luxury + Segment. (Rolls-Royce)
Wraith/Dawn
Ghost/Ghost EWB
Phantom/ Phantom EWB
Cullinan
Roadster


It is easy to write BMW off but challenges tomorrow are greater than today in some cases.
But the future is well in hand. Its all about accepting the challenge and accomplishing it, sometimes with an entire new philosophy or a different direction.
There are more challenges to meet , accept and solve. Volume is not everything now as VAG has learned to their cost. Achieving profitability whilst meeting ever changing legislative targets is one direction BMW are focused on as well as the further issues that forever progress within research and development.
Boy you are in your element right now Mr. Marketer. I am sorry to tell you that you aren't the iphone of cars anymore. You thought you are ahead of the curve with the i series yet you see people lining up on someone else's door.
Exactly. BMW and BMW i right now is a disaster. This ego will not get BMW anymore, this is how companies slowly but surely go down. Scott, I think your/BMWs assumptions are extremely wrong at the moment. Sometimes in life you need to take a step back , and listen to what your customers want.

BMW has normal American companies like ford/chevy(mustangs and camaros) that are equally as good or better then our top m cars, which cost a lot less as well!

Tesla is a pioneer and a serious competitor for all cars. If this model 3 is more to drive I would get it over the 3/4 series any day. We know it'll be faster, way more efficient, more advanced and probably even nicer(subjective). The way BMW is going the next generation 3/4 won't be much better or different than the current. Things have become predictable.
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