Thread: M2 Pricing
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      08-04-2014, 12:37 PM   #36
hans007
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Drives: 2020 BMW M340i
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Quote:
Originally Posted by bitcore View Post
This is why "stealing model X sales" comments make no sense to me. If a model sells better than another model, that means the market demands that particular model more than others. A sale is a sale, and if that is a problem for BMW - then their marketing team needs to re-evaluate their demographic proportions that want a true analog full blown M car and position themselves appropriately.
i guess we will see. it is just a theory.

i work in the computer industry. the core i3/i5/i7 are all basically the same piece of silicon. they sell all of them at different price points, price points just far enough apart to maybe tempt just the right amount of buyers into the right buckets. people's job is to figure this out. if it wasn't the m2 would have an s55 option right?
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