All the guys driving Accords and Camrys would love to buy a BMW 3 or 4 series if they could afford it - so if BMW wants to sell to those guys, cut the price. Easy peasy. Pay a little more and get a lot more car. And attract Merc customers at the same time for a double-edged sword.
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Huz-Z
BMW Z4 3.0si Roadster. Montego Blue Metallic. Premium and Sport Package.
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