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People have to remember that "expensive" watches is relative.
There are different types of buyers for these watches.
People who can throw $15k at a watch like regular people throw money at frivolous things like eating out.
People who save their money to achieve some fulfillment by purchasing something that will set them apart from many others in their parallel financial situation
People who need likes on their instagram to fulfill some insecurity about other issues in their life.
When I was younger, I wanted a nice watch. I felt that it would fulfill something within that I felt was lacking. At the end of the day, I am just not really a watch person.
Funny thing is that when purchasing a used expensive watch, cost of ownership if one were to resell, would probably be less than the depreciation on a Chevy Sonic. People would applaud me for buying a Chevy Sonic new, but the moment I buy a Rolex, I'd hear it left and right.
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