Quote:
Originally Posted by Bumpinjeep
The fact that this thread even exists is a testament to the marketing team at BMW. Take a volume seller/service loaner, throw some stickers on it, and bam, you got people believing they have something truly special. The same thing happened to Mercedes when the C450 magically changed to the C43 the next year. I get it, imitation is the best form of flattery, but come on BMW, you can do better than Mercedes and Audi.
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To be honest, I think BMW does it better than Mercedes in terms of branding and differentiating M/AMG. Sure, someone could mistaken a M340i for a M3 or M car, but I think many would actually believe that a C43 is an AMG because of how similar the naming is to the actual 63 AMG.