[flyga3]

I just don't know why BMWAG is spreading themselves so thin with this offering. I understand the desire to match the same size cars as their competitors, but as a premium brand how about offering more premium rich features inside their models, rather then reshaping the same cookie-cutter mold and stamping another one with a slopped roof, or 4 inches shorter, Etc.
Be BOLD BMW and go back to cutting edge features; the designs are great! And no, gesture control does not count. Perfect voice control, A/C seats (no fans), full-autonomous cruise, bio-metrics finger-tip start, full digital dash across all lines, full panoramic roof all models (non-SAV), temperature controlled cup holders (hot/cold), etc. Premium features that I can't find on a Ford, Chevy, Kia, Hyundai, Audi, Cadillac, Lincoln, MB, Porsche, etc. If time is spent looking at what the other brands have already on the table, you'll see that BMW is slowing down. All the manufacturers have caught-up to ride/handling but yet BMW is changing that now to match softer rides. Carbon fiber and i8, i3....great but I'm talking about what brings in the bread/butter and offering more to the loyalists who purchase year after year. 17 yrs with the brand, and now I'm really looking and the trend is not good in my opinion.