Quote:
Originally Posted by Poochie
I don't know what to tell you, you must be the outlier consumer but the M2 was designed and marketed to a younger crowd.
When a vehicle is greenlit for production, BMW has a target demographic in mind. I wrote a Marketing Plan on BMW in college and studied their modus operandi. At the time, the 3 series was marketed to the yuppies, now the M2 has taken that place.
I'm glad you appreciate your car and I'm not judging but that's just the way it is. I have several interviews to back this up, if you believe I'm pulling this out of thin air.
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Sure, i believe you, but I'm not an outlier, but definitely not the main target. Here is a poll I dug up which shows that 60% of M2 buyers are <38 yrs old, so there also goes that theory of young families not finding utility in these cars.
40% of buyers are older than 38, so the M2 really speaks to a wide demographic. Around here, all the M2s I've seen have been driven by 60+ yr olds