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Originally Posted by SCOTT26
Think of the BMW M Performance Line as BMW M equipping their equivalent models with the technology and powertrains they refuse to and do not want to give the regular M sedans.
For example Diesel Power and All Wheel Drive. These Are two options requested by customers. Two options BMW M have ruled out for their core models (SAV/SAC not included).
There are customers who would like this on a regular M but they also want lighter weight. Unfortunately you cannot have both.
One thing that is being discussed and not yet final is that M Performance could be applied to the BMW City Car in FWD concept.
Which will give BMW a tailor-made option against relevant Audi A1's,
Instead of going the full M route. Just like the MINI and every other small car that likes to interpret the MINI - The BMW will be able to be customised and personalised to your liking and that will include Performance options and accessories.
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This will all make much more sense if M were to solely devote this line to non-traditional M options such as AWD and diesel only.
Still kind of a sneaky way for BMW M to get away with making AWD sedans and diesels and still be able to say we remain true to our core values. But yes, lots of money to be made by this move.
I still say the divisions need some further differentiation than M vs M performance automobiles. The latter sounds like the more sporting option. There had to be a great debate in BMW about this nomenclature.
How about MX or MD but not solely M335i or M550.