Quote:
Originally Posted by kmarei
but at some point
your cars are no longer exclusive
so all the people who want to drive BMW to show off in front of their friends will move on
so ultimately if all you care about is sales
at one point you will have sold out too much and your sales will start to drop
look at what porsche/ferrari do
they always try to keep their cars exclusive
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I can only speak for myself but I didn't buy a BMW for exclusivity/status symbol; I bought it because of the performance and style. It doesn't bother me if others are driving the same car. Most people who aren't car enthusiasts wouldn't be able to tell you the difference between a 320d and a M3. Car enthusiasts, on other hand, still know the reputation behind the M cars, even with the new M Performance line. I don't understand what's exactly being lost here.
Besides, I can't barely comprehend the thought that owners of M3's/M5's/etc only bought it to show it off to their friends. If that's the case, they should move on to the likes of Porsche or Ferrari.