I think they may take out a chunk of Mazda or Ford sales, really. For the $20-30k segment, there really is only those two, and they are front engined, family oriented cars that happen to drive well. If Big H II can provide rear-drive sporty cars at that price point, it really is an unfilled niche. I mean BMW does provide the 320i and the 228i but kitted properly with good seats and a decent suspension, you're looking at least $36k....
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