[CSBM5]

To see if you are even getting a discount you need to first know the true BMWNA MSRP for the part(s). Even with a 15% CCA discount at some dealers, you could still be paying well over BMWNA MSRP. Online BMW dealers with discount parts sales show the actual BMWNA MSRP and then their discounted price.

Many (most?) BMW dealerships use a matrix parts pricing algorithm that inflates the BMWNA MSRP to their new "list price." Usually it is a very large percentage inflation at low prices and falls as price increases. For example, it's not uncommon to see 100-300% higher than BMWNA MSRP for low cost parts (0.05 to $2 or so) while something that is say $300 might only be inflated to a new list price of 10-15% higher.