Quote:
Originally Posted by andrewc89
My first and only M2C spotting so far was in HS as well and I had the exact same reaction. Horrible color, no idea why it's seemingly the most popular choice.
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From a marketing perspective, I wonder if the name is a big part of the popularity. Aside from silver being popular for most car brands, "Hockenheim" is very masculine, and German, and it sounds aggressive. We'll never know, but I bet the take rate would have been lower if they'd named it something like "Madrid Silver" or whatever. I chose LBB and dig it, but otherwise I think the M2 color palette is pretty bland. And absent a standout color, a standout color name may sway people. Yes, I'm off on a tangent, sorry OP. And no, I don't expect my color name theory to be well received!