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Originally Posted by wtwo3
I actually don't have a problem with that 2nd ad. It doesn't appeal to me, but it's also not completely ridiculous like the G80/82 marketing campaign was, or this latest "preview" we got of the G87.
BMW must have completely different marketing departments for different projects... and when I say different departments I mean like a completely different demographic of employees. There's no way the team that made the M5cs commercial and this 1st video are the same people that made the G8x ads.
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Yep. Almost like two different companies entirely.
And while it may not matter since a company can be a sum of many parts, it does for one that built its entire reputation on building ultimate driving machines.
And I have a big problem with the second ad - beyond it not resembling anything we’ve seen from BMW in the past - and it’s that; is BMW now marketing the 7 series to Gen Z? That is part of their demographic market for a 7 series?
