[Germanauto]

I don't see anything wrong with it. We are living in a very global and tech-heavy world today. BMW has a much broader range of clientele than in the past and has to market to them all.

Unfortunately for us enthusiasts, that means many of their products aren't as driver-focused as we'd like them to be. Consumers want branding and tech, not steering feedback or taut body control at the limits in a corner. I can complain about it all day but there's no point. A least there's a handful of M division models that still keep me interested in the brand.