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I was told by my SA two years ago that the basis for these awards is customer feedback from sales and service interactions. I always gave Bob Smith 10s, but there was also a time when they begged their customers to do so. That stopped a couple of years ago, just as they fell off the list. I still give the dealership 10s, but I only own 2 Bimmers right now. Not enough apparently. And their turn over has been horrendous.
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Previously: 2014 i8; 2013 650i convertible; 2013 650i Gran Coupe; 2013 X1; 2010 550i GT; 2010 535 GT; 2010 Z4 3.5; 2008 535ixt; 2007 M6 convertible; 2006 650i convertible; 1996 Z3; 1980 633CSi; 1978 630CS; 1972 3.0CS; 1971 Bavaria. (1971; 1979-2005 & 2017 - ? -- the Mercedes years.)
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