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08-20-2019, 10:04 AM
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#25
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Banned
Drives: BMW M3 / AH3
Join Date: Jan 2013
Location: Cali
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Quote:
Originally Posted by Miko M
Quote:
[SIZE="3"]BMW CEO urges staff to narrow sales gap with Mercedes[/SIZE]
FRANKFURT -- BMW's new CEO, Oliver Zipse, urged employees to embrace change and to find innovative ways to help the automaker overtake rival Mercedes-Benz at a time when demand for luxury cars is waning.
Zipse addressed staff in an internal email a day after his predecessor Harald Krueger stepped down.
BMW has lost ground to Mercedes-Benz producer Daimler in the past five years and seen rivals such as Tesla jump ahead in electric car sales.
"Instead of blaming the current situation, conditions, political landscape or particular individuals, a positive spirit will enable us to seize the opportunities available to us. Such a positive spirit will be reflected in our culture: the harder the job, the more innovative our solution," Zipse said.
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Simple.
Build more SUVs.
https://abc7.com/automotive/bmws-ico...enges/5465630/
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