Quote:
Originally Posted by TopQuark
BMW knows what the future looks like from their recent announcements with their iNext and Project i 2.0 programs:
https://www.press.bmwgroup.com/globa...umber-one-next
http://www.bmwblog.com/2016/03/09/fo...al-revolution/
But the issue is how fast can they catch up with Tesla's technology before Tesla becomes a formidable competitor. Tesla is not only building cars. They are building an infrastructure with their superchargers. This is totally a different way of competing with the established car makers and they were caught off guard.
In one of the BMW meetings, a BMW exec mentioned something about leading instead of following or they will just become another subcontractor of who owns the technology (...or something like that). |
The market will reveal who is "right" among the manufacturer's, (the topic of this thread), and the future market results. Right now, the sales numbers and shareholder value for BMW are not looking good. Does any other manufacturer than Tesla have people lined up out the street all over the nation trying to pre-order a car?