Quote:
Originally Posted by Never Convicted
If buying a car meant I couldn't afford to put a set of wipers or brake discs on the car at my own expense, I think I might realize that I should buy a lower priced car in the first place.
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Your statement is true, but really isn't the point. If you want brand loyalty the wipers are something BMW shouldn't sweat over. Or brake pads for that matter. It's like taking the bagels/donuts away from your employee lounge at work that been there every morning for the last 2 decades then you decide, you employees, you can afford your own morning pastry. Little things like that have an enormous psychological effect and destroys loyalty. Not worth it in my opinion. Studies show you will probably lose money in the long run having to recruit, retrain and loss of efficiency as a result. With BMW, there is no doubt in my mind they WILL lose customers as a result.